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New Zealand’s Deadly Ponies to open first Australian store

Inside Retail

New Zealand sustainable leather accessories brand Deadly Ponies is to expand its footprint into Australia with its first store in the market. . The company says Melbourne was chosen as the location of the first store because the brand already has a strong fan base there.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. Are they in stock? Why AMP, and Who’s on Board? Do they have the right size?

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Sephora CEO Guillaume Motte shares his four ingredients for success 

Inside Retail

Specifically in terms of geographies, when you look at where it’s coming from, you see that in North America, which is the most important market in the world, we managed to grow by more than 27 per cent,” Motte said. We didn’t slightly beat the markets, we smashed some of the numbers.

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Is the DTC business model dead, or just evolving?

Inside Retail

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ Is DTC dead? to ‘Look at this amazing DTC brand! Everyone should do this.’

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Bespoke Hat Maker Marcel Rodrigues opens pop-up on Savile Row

Retail Focus

Moving out of London in search of other opportunities, Steyn noticed a gap in the market for a truly bespoke hat making process, and subsequently began making hats in his garage in 2019. Now the brand is opening its second location at the home of bespoke tailoring, Savile Row.

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The Party People aims to revamp the shopping experience with AR mirror

Inside Retail

This mirror doesn’t sit inside the store, it will be in its own pop-up location or on a wall. It can be used as its own pop-up store, on dead space like a wall, in a shop window that’s closed for some literal window shopping, or even on a store under construction so people can interact or shop with a brand before it opens.”

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How pop-ups helped inform Kat the Label’s new flagship store in Melbourne

Inside Retail

Working with head of marketing and growth, Anna Metcalfe, she told Inside Retail that the goal of the new boutique store is to offer something different to the usual lingerie shopping experience. It’s a personal shopping experience that’s high-end, but at an affordable price point, [and] we think we’ve got a good niche market going.”.