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How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

Retail TouchPoints

A $68 T-shirt might seem like a tough sell, but eight years on, Molnar’s brand Goodlife C l othing has a host of top-tier wholesale partners, a booming DTC business and, most importantly, a cult following of customers that keep coming back. Product that Delivers on its Promise. The Goodlife store in Scottsdale, Ariz.

Fashion 300
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Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

As we grew, the wholesale business was a big driver for discovery. We continue to be in some great design, museum and specialty stores. To boost wholesale and DTC acquisition, the brand also has been ramping up paid marketing investments — specifically social media and search.