How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion
Retail TouchPoints
JULY 26, 2022
A $68 T-shirt might seem like a tough sell, but eight years on, Molnar’s brand Goodlife C l othing has a host of top-tier wholesale partners, a booming DTC business and, most importantly, a cult following of customers that keep coming back. Customers can try products for seven days and return what they don’t like at no charge.
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