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At Home to be Taken Private in $2.8 Billion Purchase

Retail TouchPoints

as shoppers continued investing in home improvement projects during late 2020. At Home plans to retain this momentum with an emphasis new customer retention and growth. The retailer reported a net sales increase of 41.3% to $562 million and a comparable store sales increase of 30.8%

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Leverage Tech in the 5-Step Selling Process

Storis

Written for the Home Furnishings Association’s Educational Series In a world before showroom technology , it was inefficient to track non-purchasing guests. In fact, research shows that with follow-up or targeted marketing, approximately 20% of originally unsold guests can become converting customers.