Remove Customer Experience Remove Promotions Remove Supermarket
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Aldi, Gelson’s and Hornbacher’s Connect ESLs to Instacart Product Picking Solution

Retail TouchPoints

Three more supermarket chains will connect their electronic shelf label (ESL) hardware to the Carrot Tags pick-to-light functionality from Instacart , making it easier for Instacart pickers — and eventually for consumers themselves — to find the products on their shopping list.

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Personalized Disruption: Grocery’s Secret to Breaking Old Habits

Retail TouchPoints

Speaking of marketing, consider how grocers commonly go to market today CPG brands provide bill backs and off-invoice allowances to individual grocers who then pass those savings along to customers via coupons and other promotions. Right now, thats not at traditional supermarkets. Utilize personalized disruption at scale.

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Save a Lot Plots In-Store Retail Media Rollout Across 900 Locations

Retail TouchPoints

Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lot’s retail media network.

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Why Bunnings, BWS and Aldi are masters of effective communication

Inside Retail

Your promotion vehicles are next in the retail comms framework. These promotional vehicles can take different forms. Here are some great examples of promotional vehicles that ladder up to a CVP. A brand-building, traffic-driving promotional vehicle that cuts through culture. Firstly, Aldi Special Buys.

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Sainsbury’s Upgrades POS with Mobility, Personalized Promotions

Retail TouchPoints

Sainsbury’s will upgrade 22,500 checkouts across its supermarkets, convenience stores and fuel stations with cloud-based POS and analytics solutions from NCR Voyix.

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Dollar Tree Promotes Witynski To CEO

Retail TouchPoints

In December, Witynski was promoted from President and COO to a newly created position of Enterprise President. He previously held executive positions at Shaw’s Supermarkets and Supervalu. Gary Philbin, the company’s CEO since September 2017, is retiring but will serve as a member of the board through September 23, 2020.

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Rethinking Pricing: How Dynamic Markdowns can Combat Food Insecurity

Retail TouchPoints

This approach not only promotes affordability but also enhances sustainability by reducing waste and improving shelf rotation in supermarkets. In short, dynamic markdowns should become the norm rather than the exception in supermarkets, ensuring that price reductions serve the best interests of both consumer and retailer.

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