Inside Retail

FEBRUARY 27, 2023

This is a strategy of ensuring the online and offline sales experiences are integrated, particularly in premium product categories like jewellery, where there is a mental spending limit online. Customers are more likely to trade up when they transition to the in-store environment.

Payment Services 130

Payment Services Social Commerce Promotions Department Stores 130

Retail TouchPoints

JANUARY 4, 2022

psychographic; Engaging in performance art and absurdism to attract a new audience; and Promoting the well-being of their customers. Today, it can be anything from a digital Costco card to an immersive VR experience. If that takes place, we’ll see VR become commerce-capable. Why do you think this is?

Consumer 336

Consumer Customer Experience Marketing Fulfillment 336

Retail TouchPoints

AUGUST 30, 2023

and increase return on ad spend by 32.8%. We took the content [Henry Rose] already had and elevated it using their brand guidelines, including award seals and press mentions,” explained Lee.

Advertising 246

Advertising Promotions Consumer Returns 246

Retail TouchPoints

JANUARY 15, 2021

You’ll want to look at organic sessions, paid sessions, how long people have stayed on your page and the number of new visitors vs. returning visitors. You’ll also want to look at referral traffic to see if you’re getting page views from being featured in any news outlets, blogs or social media posts. Website traffic: More than 4.5

Payment Services 152

Payment Services Promotions Shipping Planning 152

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

Social Commerce 306

Social Commerce Shopping Fashion Checkout 306

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 152

Consumer Payment Services Fulfillment Advertising 152

Small Biz Trends

JULY 8, 2021

The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. 62% of customers buy more than what initially intended during in-store shopping.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

NOVEMBER 18, 2021

Digital apparel retailers are adopting fit technology to help shoppers find the right items, improve satisfaction and reduce returns, but data collected from these programs can be further analyzed to get a better understanding of who your customer base is and what they really want from your products. “We

Consumer 264

Consumer Merchant Services Payment Services Advertising 264

Retail Minded

JULY 29, 2023

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. But that’s not all.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. But that’s not all.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail TouchPoints

AUGUST 12, 2022

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns.

Social Commerce 236

Social Commerce Fashion Returns Consumer 236

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs. Scot: [14:26] Right.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io Facebook Remains Top of Mind.

Advertising 292

Advertising Social Commerce Consumer Marketing 292

Retail TouchPoints

JANUARY 4, 2021

We are working together to feed her passion to support other female gamers in this male-dominated space, by integrating and engaging her followers with content designed to be positive and uplifting while promoting on-trend cosmetic and skincare products. Lufu also will use her status to introduce e.l.f. products to her male fans.

Beauty and Health 264

Beauty and Health Consumer Health & Wellness Marketing 264

Retail TouchPoints

OCTOBER 6, 2021

The two-way nature of livestreaming explains why return rates are as much as 40% lower than traditional ecommerce channels, according to Coresight research: “ Livestreaming is an opportunity to educate the consumer, which is why returns are so much lower — they actually know what they’re buying ,” said Weinswig.

Returns 311

Returns Shopping Fashion Consumer 311

Retail TouchPoints

APRIL 25, 2023

Key takeaways: Approach every livestream with a “test and learn” attitude — Shin and her team regularly test and tweak everything from sets, backgrounds and lighting to how the events are promoted and even the solution providers they work with to handle hosting.

Shopping 242

Shopping Fashion Marketing Consumer 242