To Earn Engagement, Retailers Must Tap into Customers’ Emotions
Retail TouchPoints
MARCH 7, 2024
It needs to be designed in a way that’s fun and relaxing, to encourage me to return again and again. It’s also about having a place that’s iconic, with things I aspire to do, that also looks cool and encourages me to come out and spend money. RTP: How would that apply in a retail setting? Harmon: It depends on what type of retailer you are.
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