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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 289
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Glossier Bolsters C-Suite with New Creative, Marketing and Commercial Officers

Retail TouchPoints

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

Marketing 254
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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. Digital Marketing. to visit your website.

Wholesale 278
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Distribution and Wholesale Seek Retail Skillset to Gain Competitive Edge

365 Retail

Embracing an omnichannel approach which allows for a positive customer journey is increasingly being adopted by distributors and wholesalers, who are moving to utilise interim retail resource to create competitive advantage. Creating a digital gateway requires experience in technology implementation and in digitising customer services.

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How Boisson Benefits From — and Fuels — Non-Alcoholic Beverage Category Growth

Retail TouchPoints

The non-alcoholic beverage (NA) market is projected to reach $176.7 Big name alcoholic beverage players such as Anheuser-Busch and Diageo will be fighting to get a piece of this pie by bringing new products to market, especially with U.S. billion in 2024. billion in revenue by 2028. You can kind of think of us as the Sephora of NA.”

Wholesale 255
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7 Tips for Wholesale Inventory Management

Independent Retailer

Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . ” Here are 7 tips for retailers on how to better manage their wholesale inventory and get rid of some of that product bloat: Return for a Refund or Credit. Retailers were sitting on $739.5

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Why DTC Brands are Evolving from Disruptors into Omnichannel Players

Retail TouchPoints

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. What that does is it allows you to put that money back into marketing and grow the business.”

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