Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 289

Marketing Wholesale Advertising Consumer 289

Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

Social Commerce 232

Social Commerce Loss Prevention Customer Experience Customer Retention 232

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. The DTC flywheel is designed to help brands effectively attract, engage, delight and retain customers across all channels.

Social Commerce 230

Social Commerce Consumer Marketing Advertising 230

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 246

Shopping Social Commerce Merchant Services Fashion 246

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. One of the biggest challenges for every marketer is relevancy,” Lisbona said.

Consumer 274

Consumer Wholesale Marketing Accessories 274

Retail TouchPoints

JANUARY 19, 2022

For us, it’s clearly been about innovating in how we engage with the consumer, the products we develop and [how we] go to market.” We went through the big digital experiment [over the past two years] and there was a conversation of whether that was the future. Heritage sometimes isn’t enough ,” Louvet admitted.

Department Stores 259

Department Stores Wholesale Consumer Fashion 259

Retail TouchPoints

MARCH 1, 2024

Natori also sells via wholesale channels, to luxury retailers such as Neiman Marcus and Bergdorf Goodman. We operate our own factory in the Philippines, but we don’t run it as a profit center, so if there’s something that’s important for a brand, we can do small quantities. We also get end-to-end accountability in the supply chain.”

Department Stores 231

Department Stores Wholesale Finance Apparel 231