Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

Social Commerce 233

Social Commerce Loss Prevention Customer Experience Customer Retention 233

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Historically, many defined social commerce as any sale influenced by social channels.

Social Commerce 231

Social Commerce Consumer Marketing Advertising 231

Retail TouchPoints

FEBRUARY 17, 2023

Lesson 5 Owned ecommerce and digital marketing should support wholesale efforts: Homedics has a vast network of wholesale partners, including Amazon, Kohl’s, Target and Walmart. That way when new consumers walk into stores, they’re asking specifically for our brand.

Marketing 289

Marketing Wholesale Advertising Consumer 289

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 246

Shopping Social Commerce Merchant Services Fashion 246

Retail TouchPoints

MARCH 1, 2024

Natori also sells via wholesale channels, to luxury retailers such as Neiman Marcus and Bergdorf Goodman. We operate our own factory in the Philippines, but we don’t run it as a profit center, so if there’s something that’s important for a brand, we can do small quantities. We also get end-to-end accountability in the supply chain.”

Department Stores 232

Department Stores Wholesale Finance Apparel 232

Retail TouchPoints

NOVEMBER 27, 2023

Brands with a wholesale presence can take a similar approach to keep their products top-of-mind even as the Christmas deadline nears. Video credit: Touchland Some consumers may prefer to do the majority of their shopping online this holiday season, but as the season progresses, they may want to ensure they get their gifts on time.

Consumer 275

Consumer Wholesale Marketing Accessories 275

Retail TouchPoints

JANUARY 19, 2022

“We went through the big digital experiment [over the past two years] and there was a conversation of whether that was the future. Assessing wholesale partnerships: As with many brands, wholesale partnerships play an important role in Ralph Lauren’s growth strategy. But we’ve seen that isn’t sustainable.”

Department Stores 259

Department Stores Wholesale Consumer Fashion 259