article thumbnail

From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Retail TouchPoints

And as more and more of those customers’ lives move online, Kimberly-Clark, like many of its CPG counterparts, has begun steadily building out a digital presence for its brands β€” something that, not too long ago, was anathema for a company built on wholesale relationships.

Consumer 256
article thumbnail

Why Hello Drinks has ditched the warehouse for the cloud

Inside Retail

Hello Drinks founder JP Tucker said it is a first in the Australian liquor industry and is a win for both customers and wholesalers. It’s great for our customers, as it offers more choice, new categories and brand extensions,” Tucker told Inside Retail. We had around 200 truck deliveries from wholesalers last year.

Wholesale 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

With a referral program and a customer relationship management (CRM) system, calculating growth from new referrals becomes straightforward. Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels. In such cases, statistical sampling methods like surveys can be employed.

article thumbnail

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 144