From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis
Retail TouchPoints
JANUARY 22, 2024
Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition among consumers. But now, consumers expect to be able to connect directly with the brands they see on their supermarket’s shelves. By tracking customer interactions (think clicks, scrolls, hovers, etc.)
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