Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric
Retail TouchPoints
APRIL 16, 2024
At the same time, it is common knowledge that keeping an existing customer is cheaper than getting a new one, which makes it a worthwhile investment to understand and implement strategies (and proper incentives for internal teams!) Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels.
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