Remove Customer Experience Remove Marketing Spend Remove Returns
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When it’s Not the Customer: How Your System Drives Cart Abandonment

Retail TouchPoints

Only customers feel that something isn’t right, and when those disruptions occur, they don’t report them, but just leave, frustrated and unlikely to return. Because no amount of marketing spend can win back a customer who feels like your platform failed them.

Checkout 147
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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. The costs of a poor search experience go beyond lost sales and loyalty opportunities.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual.

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How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

Retail TouchPoints

As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Enhancing the customer experience. Investing in customer experience (CX) can lead to increased customer satisfaction, loyalty and ultimately, higher sales.

Marketing 261
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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

The company decided to invest in technology that would help it harness the power of data to improve its customer insights and the shopper experience. “At The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 251
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Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising

Retail TouchPoints

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. Consumers are bombarded with in-feed ads, leading to fatigue and decreasing engagement.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 298