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During #RICE22, Attendees Can Dive Deep, Go Broad or Both

Retail TouchPoints

Perhaps you’re laser-focused on discovering ways to maximize ecommerce revenue; perhaps you seek store designs that promote experiential retail, but on a budget; or maybe you want to determine whether live shopping and the metaverse are a fit for your business.

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Casper Revamps California Store with Interactive Sleep Features

Retail TouchPoints

As part of its ongoing efforts to understand and adapt to consumers’ in-store shopping behaviors, Casper has recently revamped its Sleep Shop in Costa Mesa, Calif., But Bailey described this redesign as more “elevated,” done in response to consumers’ evolving shopping behaviors. “We

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Retail’s Future is Phygital

Retail TouchPoints

With more people returning to in-store shopping as the pandemic has eased, brands are leaning into the phygital trend by designing physical stores that reflect popular elements of the online experience. Likewise, physical clothing stores for online powerhouse Amazon re-create the convenience of digital shopping.

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How Store Architecture Can Create a Successful Three-Dimensional Brand Experience

Retail TouchPoints

Brands need design solutions that fit their portfolio of locations, including urban, suburban, shopping mall, shop-in-shops and other store types. Where do we want our customers to go, and what do we want them to do? Visual merchandising is critical to a store’s success as well. Consistency Across Locations.

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How Retail Fixturing Can Turn the Average Shopping Trip Into an Experiential Event

Retail TouchPoints

They want on-brand experiences from the moment they walk through the doors. Can retail fixturing fulfill this need? In the brick-and-mortar space, fixturing offers a unique chance to work more closely with brands and elevate the retail experience for consumers. Microsoft was quick to follow Apple’s model.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo. customer experience).

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Shoppers and Operators want Malls to Change, Creating Opportunities for Emerging Brands

Retail TouchPoints

As a result of changing consumer behaviors and spending patterns, many retailers are focused on right-sizing their store footprints, especially in shopping malls. Fitts noted that using these spaces could be wise and valuable “calculated risks” that serve a business better than a traditional shopping center or retail corridor.