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During #RICE22, Attendees Can Dive Deep, Go Broad or Both

Retail TouchPoints

Perhaps you’re laser-focused on discovering ways to maximize ecommerce revenue; perhaps you seek store designs that promote experiential retail, but on a budget; or maybe you want to determine whether live shopping and the metaverse are a fit for your business.

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Casper Revamps California Store with Interactive Sleep Features

Retail TouchPoints

As part of its ongoing efforts to understand and adapt to consumers’ in-store shopping behaviors, Casper has recently revamped its Sleep Shop in Costa Mesa, Calif., But Bailey described this redesign as more “elevated,” done in response to consumers’ evolving shopping behaviors. “We

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Retail’s Future is Phygital

Retail TouchPoints

With more people returning to in-store shopping as the pandemic has eased, brands are leaning into the phygital trend by designing physical stores that reflect popular elements of the online experience. Likewise, physical clothing stores for online powerhouse Amazon re-create the convenience of digital shopping.

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How Retail Fixturing Can Turn the Average Shopping Trip Into an Experiential Event

Retail TouchPoints

Can retail fixturing fulfill this need? At a time when ecommerce has become the typical way to shop for many people, fixturing is a way to turn a shopping trip into more of an event that draws people in and promises an engaging experience. They want on-brand experiences from the moment they walk through the doors.

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Best Buy Joins Target and Walmart in Closing for Thanksgiving

VMS

This will be the second year in a row Best Buy is planning to offer the majority of its Black Friday deals online as well, though it hasn’t yet unveiled its store hours for the annual post-Thanksgiving shopping event. Best Buy joins other retailers like Walmart (Bentonville, Ark.)

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Target Unveils Remodeled Stores

VMS

The revamps will feature modernized fixtures and new shop-in-shop experiences from brands such as Ulta Beauty, Apple and Disney. In March, Target said it would spend about $8 billion during the next two years to launch more stores, update existing ones and improve online fulfillment. gallery_holder}}.

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To Earn Engagement, Retailers Must Tap into Customers’ Emotions

Retail TouchPoints

It’s a place where you want to spend three or four hours , and if you do, you’ll likely get something to eat and drink and maybe do some shopping. Once people are in a shop, you need to know what people’s expectations are, because you want to fulfill if not exceed them with some semblance of “Wow, this is cool.”

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