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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

looked for a partner when it opened its first physical location in May. We’ve always wanted to test out a retail location. Two Data Sets Together Determine the Perfect Store Location Leap worked with Collars & Co. The location was in a city where Collars & Co. Who is shopping?

Location 174
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Casper Revamps California Store with Interactive Sleep Features

Retail TouchPoints

Unlike many other digitally native direct-to-consumer (DTC) mattress brands, the retailer has embraced brick-and-mortar, operating a healthy portfolio of 66 retail stores and one outlet location, with plans to open more in the future. A Bunkhouse getaway , a dedicated space for kids to relax, play and enjoy while their parents shop.

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How Store Architecture Can Create a Successful Three-Dimensional Brand Experience

Retail TouchPoints

Consistency Across Locations. Brands need design solutions that fit their portfolio of locations, including urban, suburban, shopping mall, shop-in-shops and other store types. Visual merchandising is critical to a store’s success as well. Building a Store for the 21 st -Century Consumer.

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Retail’s Future is Phygital

Retail TouchPoints

With more people returning to in-store shopping as the pandemic has eased, brands are leaning into the phygital trend by designing physical stores that reflect popular elements of the online experience. Likewise, physical clothing stores for online powerhouse Amazon re-create the convenience of digital shopping.

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How Retail Fixturing Can Turn the Average Shopping Trip Into an Experiential Event

Retail TouchPoints

Can retail fixturing fulfill this need? At a time when ecommerce has become the typical way to shop for many people, fixturing is a way to turn a shopping trip into more of an event that draws people in and promises an engaging experience. They want on-brand experiences from the moment they walk through the doors.

Shopping 236
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Best Buy Joins Target and Walmart in Closing for Thanksgiving

VMS

has announced its plans to close its locations for the U.S. This will be the second year in a row Best Buy is planning to offer the majority of its Black Friday deals online as well, though it hasn’t yet unveiled its store hours for the annual post-Thanksgiving shopping event. Best Buy (Richfield, Minn.)

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To Earn Engagement, Retailers Must Tap into Customers’ Emotions

Retail TouchPoints

Accomplishing this feat requires more than the familiar mantra of right product, right price, right location and right time: it requires an emotional connection via storytelling, nostalgia and a sense of brand history , according to Ryan Harmon, President and Chief Creative Officer of Zeitgeist Design & Production.

Outdoor 260