Remove Cross Merchandising Remove Promotions Remove Store Layout Remove Visual Merchandising
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What is a Category Reset

Wiser

If the goal is to get maximum exposure of a new product in-store, the planogram should reflect that. That means rearranging the category to promote the new product. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions.

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How to Knock Assortment Planning Out of the Park

Wiser

Beyond the merchandising itself, assortment planning also refers to optimizing a store’s visual merchandising, layout, and the placement of the products. It’s all about forecasting demand and meeting it with the best product selection, promotions, branding, and store layouts.