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What is a Category Reset

Wiser

If the goal is to get maximum exposure of a new product in-store, the planogram should reflect that. That means rearranging the category to promote the new product. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions.

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How to Knock Assortment Planning Out of the Park

Wiser

It’s all about forecasting demand and meeting it with the best product selection, promotions, branding, and store layouts. Can you identify your most valuable customer segment from last season for an extra promotional push this season? Consider Complementary Items for Cross Merchandising.