Wiser

APRIL 10, 2023

Assortment planning can deeply influence shopper purchases because there so many different factors that go into its creation, such as: Width and Depth Price Point Shelf Life Store Layout Promotions Visual Merchandising All of these different elements and more go into creating an optimized retail assortment strategy.

Dead-Stock 145

Dead-Stock Store Layout Visual Merchandising Planning 145

Retail Focus

JANUARY 12, 2023

A comprehensive brand experience is promoted from the outside and into the physical space as well as other brand touchpoints. A strong brand identity helps to create a cohesive look and feel for the pop-up store, which can help to establish the brand’s image and values in the minds of customers.

Visual Merchandising 246

Visual Merchandising Store Layout Customer Experience Shopping 246

Retail Minded

OCTOBER 18, 2023

The layout of products, aisles, and promotional displays can significantly impact the efficacy of surveillance, ensuring that every nook and cranny of the store falls under a watchful eye. The post Allocating Retail Space To Improve Security, Increase Spending appeared first on Retail Minded.

Payment Services 59

Payment Services Visual Merchandising Store Layout Promotions 59

Wiser

JUNE 30, 2020

Beyond the merchandising itself, assortment planning also refers to optimizing a store’s visual merchandising, layout, and the placement of the products. It’s all about forecasting demand and meeting it with the best product selection, promotions, branding, and store layouts.

Planning 78

Planning Visual Merchandising Cross Merchandising Store Layout 78

Wiser

DECEMBER 8, 2020

If the goal is to get maximum exposure of a new product in-store, the planogram should reflect that. That means rearranging the category to promote the new product. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions.

Cross Merchandising 88

Cross Merchandising Visual Merchandising Store Layout Apparel 88

V Count

FEBRUARY 26, 2024

You may also develop a reward or loyalty program and offer them freebies or special promotions to ensure they regularly visit your store. In a nutshell, knowing your target audience allows you to launch customer-focused marketing efforts and manage the visitor experience at your store.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52

V Count

FEBRUARY 26, 2024

You may also develop a reward or loyalty program and offer them freebies or special promotions to ensure they regularly visit your store. In a nutshell, knowing your target audience allows you to launch customer-focused marketing efforts and manage the visitor experience at your store.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52

Wiser

AUGUST 17, 2018

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112