Wiser

MAY 14, 2020

The ultimate role of the visual merchandiser, then, is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Even the kind of music you play in your stores says something about the merchandise and the brand.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

Wiser

SEPTEMBER 12, 2022

Once this has been determined, the ultimate role of the visual merchandiser is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Find Opportunities to Cross-Merchandise.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Retail Adventures

JANUARY 25, 2023

Add props, different textures, and signing to catch the customers’ eye. o Lighting is critical to the customer experience. If you have customers aged 50+ there’s a strong chance they can’t see all the details of your fabulous product. That’s no way to shop, displays should encourage customers to touch the merchandise.

Grocer 52

Grocer Cross Merchandising Customer Experience Shopping 52

Retail Adventures

JANUARY 27, 2022

Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace. Remember that eye level – 4’-5’4” from the floor – is buy level.

Visual Merchandising 52

Visual Merchandising Cross Merchandising Planning Promotions 52