Retail TouchPoints

APRIL 19, 2023

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG marketers. A select group of CPG brands will participate in the initial beta program, with the solution slated to launch to the general market in the second half of 2023.

Advertising 268

Advertising Grocer Marketing Consumer 268

Retail TouchPoints

FEBRUARY 29, 2024

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room initiative. As part of Pinterest’s clean room initiative, the ExtraCare data is pseudonymized and then enters the clean room environment. ”

Beauty and Health 247

Beauty and Health Advertising Marketing Management 247

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

Brand Management 78

Brand Management Management Consumer Marketing 78

Retail TouchPoints

FEBRUARY 8, 2022

The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike — and it seems we’ll start another year under a cloud of uncertainty. The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Data Fills in the Gaps for Small Brands.

Promotions 274

Promotions Marketing Consumer Planning 274

Retail TouchPoints

SEPTEMBER 1, 2023

As a result, many have had to slow down their production, marketing and distribution efforts and focus instead on safeguarding their financial stability. Less distribution leads to another significant challenge — building brand awareness and momentum with shoppers.

Marketing 244

Marketing Consumer Fulfillment Accounting 244

Retail TouchPoints

JANUARY 8, 2024

Brands will have the opportunity to target shoppers with new products, deals and seasonal promotions while they shop, as well as offer personalized product recommendations based on their real-time shopping behaviors and items that they have already added to their physical cart.

Advertising 162

Advertising Promotions Shopping Marketing 162

Retail TouchPoints

SEPTEMBER 1, 2023

As a result, many have had to slow down their production, marketing and distribution efforts and focus instead on safeguarding their financial stability. Less distribution leads to another significant challenge — building brand awareness and momentum with shoppers.

Marketing 242

Marketing Consumer Fulfillment Accounting 242

Retail TouchPoints

OCTOBER 26, 2022

The CPG (consumer-packaged goods) industry is on an exciting and transitionary path. Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. But the way marketers communicate that value has absolutely changed.

Advertising 221

Advertising Consumer Marketing ATS 221

Retail TouchPoints

MARCH 31, 2022

Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey. They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models.

Marketing 277

Marketing Consumer Advertising ATS 277

Shopperations

FEBRUARY 15, 2024

Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, I wrote why shopper marketers are perfect candidates for emerging marketing ops roles. Specifically, she wanted to know the job description for a shopper marketing operations manager.

Management 83

Management Marketing 83

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience.

Loss Prevention 309

Loss Prevention Planning Customer Experience Inventory Management 309

Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. That means when a shopper visits a storefront, it will be tailored to their style, size, budget and preferences.

Consumer 279

Consumer Customer Experience Checkout Shopping 279

Shopperations

FEBRUARY 7, 2024

Do you struggle with actualizing your shopper marketing events? When we engage with CPG clients, we find that actualization is often such a huge pain that some organizations don’t even attempt to do it. Well, you should feel good, at least you are trying.

Marketing 91

Marketing ATS 91

Retail TouchPoints

DECEMBER 26, 2023

Among the many factors that influence shoppers’ decisions, one stands out as a game-changer: high-quality product imagery. They are discerning shoppers who prioritize informative and engaging product imagery when making online purchases. Jeff Griffin is VP of Strategic Accounts at Nfinite.

Returns 245

Returns Customer Experience Consumer Advertising 245

Inside Retail

MAY 2, 2024

The release marks Walmart’s largest private brand food launch in 20 years and the fastest private food brand the retailer has brought to market. Retailers have the competitive advantage of leveraging existing brand recognition, shopper loyalty and supply chain strength to promote new private-label offerings to shoppers.”

Promotions 130

Promotions Consumer Marketing Accounting 130

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Let’s take a look at what retailers need to consider when reaching Gen Z and millennial shoppers.

Shopping 269

Shopping Accessories Social Commerce Consumer 269

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Effective use of zero-party data to serve up curated experiences based on shoppers’ consumption will bring those customers back throughout the year, making it truly the gift that keeps on giving.

Kiosk 263

Kiosk Outdoor Checkout Marketing 263

Retail TouchPoints

FEBRUARY 7, 2023

Discount supermarket chain Save A Lot is rolling out a new data-driven supply chain solution from SymphonyAI in an effort to better meet shopper needs and minimize stockouts and substitutions. The company retained 18 stores in its home market of St. to serve as test sites for new innovations and programs.

Wholesale 162

Wholesale Supermarket Management Location 162

Retail TouchPoints

OCTOBER 13, 2021

Quotient internal reporting shows that 40% of shoppers who signed up for ecommerce services during the beginning of COVID (March – April, 2020) repeated their use of ecommerce in the following months. Those same shoppers placed seven eCommerce orders on average — a 2X jump from the same period during the previous year.

Advertising 255

Advertising Consumer Fulfillment Marketing 255

Shopperations

APRIL 24, 2023

The discipline of CPG marketing has become more technical, complex, and dynamic than ever. Expectations for shopper marketing plans have also evolved.

Planning 95

Planning Marketing 95

Retail TouchPoints

FEBRUARY 9, 2021

Coresight Research and Information Resources found that consumer packaged goods (CPG) sales exploded by 73% in April. As such, digital, D2C, and CPG are all gaining momentum in unison. But are CPG brands prepared for the brave new world of digital and D2C convergence and the ongoing decline of physical retail?

Shipping 302

Shipping Consumer Shopping Accessories 302

Retail TouchPoints

DECEMBER 2, 2022

The recent Kroger-Albertsons merger announcement sent shock waves through the retail and consumer packaged goods (CPG) industries, with the move cornering approximately 19% of the U.S. grocery market. For example, the typical CPG brand likely only has the resources to manage around seven to 10 retail ad networks at a time.

Advertising 162

Advertising Marketing Supermarket Consumer 162

Retail TouchPoints

JANUARY 16, 2023

As consumers continue to turn to ecommerce shopping, CPG brands must find ways to win the attention of online shoppers to drive product sales. What Challenges do CPG Brands Face with Ecommerce? According to IGD ShopperVista, 48% of shoppers add products to their baskets using their favorites lists. trillion by 2026.

Advertising 162

Advertising Consumer Shopping Promotions 162

Retail TouchPoints

AUGUST 22, 2022

Dillon brings 35 years’ experience leading consumer-driven businesses in a range of industries, including CPG, telecom, beauty and retail, with deep consumer marketing and digital transformation expertise and strong operational skills. and a successful omnichannel retailer with a strong loyalty program.

Customer Experience 227

Customer Experience Consumer Marketing ATS 227

Retail TouchPoints

APRIL 22, 2022

IRCE focuses on digital ecommerce, with sessions offering practical advice on digital marketing, personalization techniques, creating friction-free shopper journeys and the latest on emerging tech like BNPL apps, NFTs and the metaverse.

Visual Merchandising 308

Visual Merchandising Fulfillment Store Operations Consumer 308

Retail TouchPoints

OCTOBER 22, 2020

Retailers and their shoppers are whiplashed accordingly. Keep Pace with Volatile Shopper Demand Signal and Rising Price Sensitivity Changes. Keep Pace with Volatile Shopper Demand Signal and Rising Price Sensitivity Changes. Shoppers are tugged by competing sentiments and forces.

Promotions 228

Promotions Markdowns Returns Shopping 228

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. First-party data can’t provide the necessary holistic view of the customer on its own, especially in the case of CPGs. Findings from Winterberry Research confirm that 70% of executives across the U.S. Invest in Privacy Technology.

Marketing 214

Marketing Advertising Consumer Customer Experience 214

Shopperations

MARCH 6, 2023

Shopper marketing has always been an ambiguous place in terms of career planning. Unlike in traditional brand, sales or finance roles, shopper marketing almost never has a clear career path paved in front of them.

Marketing 81

Marketing Finance Planning 81

Retail TouchPoints

APRIL 11, 2022

The company is investing in reaching shoppers outside of the traditional smile-aligner target through the gateway of its oral care products that are available through partnerships with major retailers. SmileDirectClub revealed that domestic Walmart stores and Walmart.com would carry its CPG products.

Customer Experience 268

Customer Experience Location Consumer Shopping 268

Retail TouchPoints

MARCH 29, 2021

Continually mining and employing data is essential if retailers — and their brand partners — are going to meet shoppers’ expectations of seamless, omnichannel shopping experiences. Today’s non-linear and highly complex shopper journey is only illuminated through data that provides measurable insight and activation capability.

Advertising 299

Advertising Inventory Management Promotions Marketing 299

Shopperations

FEBRUARY 14, 2023

CPG shopper marketers are awash in data. Finance data, shipments data, syndicated point of sale data, retail media performance data, shopper card data, website traffic data… the list goes on.

Marketing 84

Marketing Point of Sale Finance 84

Retail TouchPoints

MARCH 15, 2024

Publications about marketing often invoke the comparison of a digital shelf with a physical one. However, this isn’t enough even if the company is operating in a local market only. Competitive stock monitoring provides opportunities to optimize your marketing resources. This comparison, however, has its limits.

Inventory Management 247

Inventory Management Telecommunications Location Marketing 247

Mass Relators

JUNE 15, 2023

Circana Lift enables consumer packaged goods (CPG) manufacturers and retailers to accurately measure how their Snapchat advertising campaigns drive offline sales, providing insights into campaign effectiveness. We understand how crucial it is for CPG brands to precisely evaluate their advertising campaigns’ effectiveness.

Advertising 98

Advertising Point of Sale Accessories Apparel 98

Retail TouchPoints

JANUARY 7, 2021

Ecommerce optimization platform Ideoclick has launched Share of Search, a solution designed to help CPG brands target Amazon shoppers based on their behavior. The tool utilizes Amazon search share analytics and competitive benchmarking to help retailers implement search-based strategies that can grow their market share.

Marketing 150

Marketing 150

Retail TouchPoints

JANUARY 16, 2022

A previous blog explored Corporate Social Responsibility (CSR) and the high importance both shoppers and employees put on the ability to align a company’s values and beliefs to their own. Typically this happens when organizations invest more in marketing environmentally beneficial actions than investments to put them into practice.

Planning 272

Planning Merchant Services Beauty and Health Consumer 272

Shopperations

MARCH 17, 2023

Today, I wanted to share how shopper marketers in the CPG industry can take advantage of AI bots and their natural language processing. Are you tired of hearing about ChatGPT yet? It seems like everyone is talking about it these days. ChatGPT has so many applications, both for personal and professional life!

Marketing 95

Marketing 95

Retail TouchPoints

JULY 26, 2022

These tech investors were savvy at raising money and savvy at digital marketing, but we always believed that kind of growth was overrated — a lot of companies pour money into media channels to grow top line, but do they really have lifetime value? Do their customers really keep coming back? Viewing Apparel as a ‘Replenishment Resource’.

Fashion 268

Fashion Wholesale Apparel Returns 268