Retail TouchPoints

NOVEMBER 10, 2021

This has significant implications for the retail and consumer packaged goods (CPG) industry across the product value chain. A recent IBM Institute for Business Value study polling retail and CPG executives revealed that by the end of 2021, nine in 10 will be working on sustainability initiatives across the enterprise.

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Fast Fashion Fashion Consumer Accessories 288

Retail TouchPoints

SEPTEMBER 1, 2023

Retailers can more easily demonstrate to buyers that these brands can drive net new consumers to their categories. Georgios Tzafis is the VP of Sales Mid Cap CPG at Trax Retail , a leading global provider of computer vision solutions and analytics for CPG and retail.

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Marketing Consumer Fulfillment Accounting 244

Retail TouchPoints

SEPTEMBER 1, 2023

Retailers can more easily demonstrate to buyers that these brands can drive net new consumers to their categories. Georgios Tzafis is the VP of Sales Mid Cap CPG at Trax Retail , a leading global provider of computer vision solutions and analytics for CPG and retail.

Marketing 242

Marketing Consumer Fulfillment Accounting 242

Wiser

APRIL 16, 2024

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and market dynamics. Ten to 20 years ago, category management was primarily focused on optimizing the assortment, shelf placement, and stock levels of products within physical stores.

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Management Promotions Consumer Accounting 78

Retail TouchPoints

AUGUST 17, 2023

Sustainable CPG brand Grove Collaborative is making some major leadership changes to follow through on its vision for future growth and market expansion. Co-founder Stuart Landesberg is out as CEO and is being replaced by Jeff Yurcisin, who previously held CEO positions at Zulily and Shopbop and was a longtime Amazon executive.

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Advertising Marketing Management Consumer 223

Retail TouchPoints

DECEMBER 20, 2023

Fleiss is perhaps most known as Co-founder of Rent the Runway , but now she works closely with CPG and DTC brands to help them understand new competitive pressures and find the best ways to refine their marketing and advertising strategies, their product sourcing and supply chains and even their revenue models. Its Community of Gen Zers 3.

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Advertising Store Operations Merchant Services Wholesale 246

Mass Relators

APRIL 8, 2024

NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. This year “more” took the form of six new CPG brands (e.l.f,

Consumer 52

Consumer Management Marketing 52

Rangeme

FEBRUARY 26, 2024

Know when to say NO Knowing when to say no is a super power in CPG. Buyers and category managers will have respect for the intentionality behind this. Open a dialogue with your category manager. The post Saying ‘No’ Can Be Your Biggest Advantage as a CPG Brand appeared first on The RangeMe Blog.

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Management Shopping ATS 98

Retail TouchPoints

DECEMBER 14, 2021

In contrast, the legacy brands manufactured by the biggest CPG companies only use first-party data in limited ways — that is, if they collect it at all. If you look at the number-one brands in 20 categories in 1923 and compare them to 1983 , 18 of the 20 brands remained the same for 60 years. Take the toothpaste category as an example.

Advertising 255

Advertising Consumer Wholesale Finance 255

Retail TouchPoints

MARCH 30, 2023

In 88% of product categories, private label items making ESG claims experienced disproportionate sales increases. CPG manufacturers and retailers might consider interpreting these data as incentives to offer their value-seeking shoppers more ESG-friendly choices at these lower price points,” the researchers advised.

Consumer 214

Consumer Supply Chain Management Returns Management 214

Retail TouchPoints

JUNE 17, 2021

It includes product category information along with mobile integration into an augmented reality (AR) experience. “We The technology has been used in categories such as beauty, CPG and accessories, primarily in department store environments.

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Supermarket Beauty and Health Department Stores Accessories 161

Retail TouchPoints

JANUARY 20, 2022

It’s a good first step to have a Sustainability Manager next to the other functions, but it’s really when you integrate sustainability [into existing leadership roles] that you’ll see movement. Bumachar would know, having spent the bulk of her career at CPG giant Unilever. We continue to rethink and redesign the category.

Consumer 261

Consumer Accounting Promotions ATS 261

Mass Relators

MAY 31, 2022

Marketers need to closely monitor and quickly respond to changing consumer purchase patterns across grocery categories.”. To illustrate the current economic climate, Catalina tapped into its Shopper Intelligence Platform to track price increases across 10 common product categories. This is a generational shift,” said Murphy.

Shopping 98

Shopping Promotions Marketing Consumer 98

Retail TouchPoints

DECEMBER 14, 2021

Today’s shoppers have higher expectations of retailers and CPG brands as it relates to ethical commerce. Robyn Hill leads Amazon Web Services ’ Retail & CPG strategy in Asia Pacific, where she focuses on thought leadership, strategy and partnering with customers across the region.

Merchant Services 147

Merchant Services Beauty and Health Consumer Advertising 147

Retail TouchPoints

OCTOBER 13, 2020

of the category. Small businesses and enterprises alike should work with the CPG brands they order from — as well as those brands’ suppliers — to share manufacturing data, shining a light into every facility a product entered on its way to the shelf. So how do retailers stay ahead of the pack regarding sustainability? Data is the key.

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Beauty and Health Shipping Target Market Consumer 278

Retail TouchPoints

JUNE 1, 2022

Brands can optimize their media campaigns via: Campaign Conversion Feed (CCF), an automated weekly feed of verified buying households for a specified brand or category, delivered to various digital partners to connect offline purchases to ad exposures at a tactical level to optimize based on conversions.

Advertising 236

Advertising Consumer Management Marketing 236

Inside Retail

SEPTEMBER 15, 2021

This has been helping our CPG customers to regain shelf-share, optimise displays and improve placements while restoring standards and trade agreements with retailers,” Nikhil adds. For the last decade, Trax has been working with some of the world’s most-recognised CPG brands – including Unilever, GSK and Sanofi, to name a few.

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Inventory Management Promotions Consumer Supermarket 130

Retail TouchPoints

JANUARY 11, 2022

Experts indicate that CPG brands in particular could effect the most tangible changes in the industry and drive sustainability even further to the forefront. Ensure consistent marketing and messaging: IRI’s Levin revealed that 75% of the categories his firm examined performed better online than in-store. of purchases.

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Consumer Merchant Services Fashion Accounting 316

Mass Relators

AUGUST 22, 2023

With more than 30 years of experience in performance marketing and brand management, Groves will drive business growth and customer satisfaction, delivering on the organization’s digital media and marketing strategy with a primary focus on accelerating digital capabilities and activation. The post Nestlé Health Science U.S.

Brand Management 40

Brand Management Advertising Management Marketing 40

Retail TouchPoints

JANUARY 24, 2023

Most brands should have a winning strategy on marketplaces, whether it’s Amazon or eBay or category-specific marketplaces like Farfetch or ViVino.” — Brent Bellum, CEO, BigCommerce For Neiman Marcus , which has partnered with Farfetch, marketplaces have been an opportunity to both cut costs and generate revenues. Enablement is so important.

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Home Furnishings Advertising Consumer Customer Experience 276

Mass Relators

OCTOBER 5, 2022

. – Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG). Described as a one-stop retail powerhouse, The CPG is one of the country’s top retail solutions providers, highly recognized for its success in helping brands innovate, operate, and grow in Target’s omnichannel marketplace. Marc Greenberger.

Marketing 52

Marketing Beauty and Health Accessories Management 52

Mass Relators

JANUARY 17, 2022

Category management is now 30-plus years old and it’s time to evolve. Most retailers and CPG suppliers have effectively implemented some form of category management and have for some time. Even the United States federal government finally implemented category management.

Management 52

Management Planning Shopping Supermarket 52

Wiser

FEBRUARY 3, 2022

While the CPG industry generally benefited from increased demand for essential items, supply chains were stretched to the brink, and market share shifted towards brands that could keep products flowing to shelves. 1: Implement a Precision Distribution Management Process. 1: Implement a Precision Distribution Management Process.

Promotions 78

Promotions Cross Merchandising Management Location 78

Mass Relators

FEBRUARY 29, 2024

. — CVS Media Exchange (CMX), a data-led, technology-driven media network that enables partners to reach and better serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on data clean rooms to bring greater transparency to partners (CPG brand suppliers).

Beauty and Health 52

Beauty and Health Marketing Management Shopping 52

Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data.

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Kiosk Marketing Grocer Consumer 309

Retail TouchPoints

MARCH 9, 2022

This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. In one example, marketers at a leading bath and beauty brand were alerted to an unexpected rise in sales of a product category when overall revenue was generally falling.

Store Layout 302

Store Layout Customer Experience Inventory Management Marketing 302

Mass Relators

JANUARY 25, 2024

ChapStick invented the lip care category in the 1880s with the launch of a now-iconic lip balm that made ChapStick a household name. Today, ChapStick is the leader in lip care and synonymous with the product category – it is the #1 brand by volume and has over 80% brand awareness. .

Consumer 52

Consumer Management Marketing ATS 52

Retail TouchPoints

JANUARY 3, 2023

The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines.

Beauty and Health 263

Beauty and Health Marketing Consumer Advertising 263

Mass Relators

JULY 5, 2022

Williams will be responsible for the categories of health and personal care, seasonal, general merchandise, pet supplies, candy, and baby care. A 30-year industry veteran, Williams previously worked in Ahold USA as a category management business consultant. Ted Williams.

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Retailing Pricing Management Marketing ATS 52

Rangeme

JANUARY 19, 2023

One of the most persistent trends of the last 30 years of CPG marketing has been SKU (Stock-Keeping Unit) proliferation – the addition of more products and a variety of products based on changes to the market, such as adding several new flavors of a top-selling beverage. The store carried 400 SKUs in the category.

Management 52

Management Consumer Shopping Marketing 52

Rangeme

FEBRUARY 5, 2024

In the past few columns in our CPG Marketing Magic series, we’ve embarked on an exciting journey through the realms of branding, user experience, inventory movement, and digital advertising. One of the best methods for setting your CPG marketing goals is to use the SMART goals framework. Let’s jump in!

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Marketing Spend Marketing Advertising Returns 52

Mass Relators

FEBRUARY 16, 2022

CHICAGO — IRI and Boston Consulting Group (BCG), a leading global consulting firm, released their 10th annual CPG Growth Leaders study on Wednesday. CPG industry grew roughly 3% in 2021, versus an expected sharper slowdown from 2020 — a year in which pandemic-driven shifts in consumer behavior drove over 10% CPG growth.

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Fulfillment Consumer Promotions Returns 52

Retail TouchPoints

OCTOBER 22, 2020

CPG companies are marketing aggressively direct to consumers. She is a proven retail and CPG innovation executive with 30 years’ experience leading teams delivering high-impact products for retailers worldwide. Retailers have shown themselves to be remarkably adaptable and resourceful in the current chaotic market conditions.

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Promotions Markdowns Returns Shopping 228

Rangeme

OCTOBER 27, 2021

Additionally, there is a compelling sales and marketing story to tell as well; SPINS recently reported that products certified across these categories are all seeing double-digit growth; Non-GMO (10%), Organic (11%), B-Corp (11%), Fair Trade (10%,) and Animal Welfare (19%). . Regenerative Organic Certified.

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Consumer Marketing Management Accounting 98

Retail TouchPoints

FEBRUARY 14, 2023

Craig Dubitsky is behind some of the most disruptive CPG brands of the last decade — he founded the Hello oral care and Eos lip balm brands and was an early investor in cleaning brand Method. Disruption — I hate that word; you don’t want to disrupt,” he said at an event hosted by retail management platform Trax in January 2023.

Consumer 252

Consumer Marketing Promotions Wholesale 252

Mass Relators

MAY 19, 2021

CHICAGO — IRI has launched the IRI Intelligence Suite, a cloud-native solution powered by IRI Liquid Data, which enables CPG manufacturers, retailers and media partners to combine their proprietary data and data science capabilities with IRI’s assets and build their own applications in an easy-to-use, safe cloud environment.

Brand Management 52

Brand Management Management Promotions Marketing 52

Mass Relators

OCTOBER 23, 2023

CHICAGO — Mars Snacking, a global leader in the treats and snacks category, announced today a new collaboration with Uber and SKITTLES , with a new brand campaign launching across Uber and Uber Eats. The new collaboration, a first of its kind for Mars, delivers a sweet new experience for hungry Uber Rides and Eats consumers.

Advertising 52

Advertising Consumer Shopping Marketing 52