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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Now, brands like Vans are embedding these short-term solutions into their day-to-day workflows as they strive to optimize the flow and experience of the shoe and apparel retailer’s 500+ stores in North America. Vans has increased the efficiency workflow for its visual merchandising and monthly floorset process using solutions from IWD.

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Top 10 Visual Merchandising Secrets

Independent Retailer

Visual merchandising plays a pivotal role in converting sales at the store level. However, there should be a lot of thought and purposeful planning that goes into designing everything from the store layout and signage to the proper lighting and product arrangements. by Melissa Stivale.

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Top 10 Visual Merchandising Secrets

Independent Retailer

Visual merchandising plays a pivotal role in converting sales at the store level. However, there should be a lot of thought and purposeful planning that goes into designing everything from the store layout and signage to the proper lighting and product arrangements. by Melissa Stivale.

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Foot Locker Debuts ‘Store of the Future’ in New Jersey

Retail TouchPoints

It’s been designed with a streamlined approach to store layout to offer an intuitive shopping journey that encourages discovery and easy navigation. The new location features a bold storefront, expanded footwear and accessory selections and an emphasis on sustainability and dynamic digital fixtures.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Visual merchandising strategies like marketing displays in-store or online can draw in customers and increase foot-traffic. Having a well-planned store layout and monitoring your inventory makes it easier for consumers to find your products and increases the number of products purchased.

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Eye Candy: how “beautification” becomes the new retail currency.

Retail Focus

As much as brands experiment with pop-up store formats, concepts, or themes, they should resonate with consumers as much as they do with their identity. Is brand identity important in designing exceptional pop-up stores? This generally includes elements such as signage, colour palette, lighting, and overall store layout.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

A ‘ brand community ’ refers to a group of consumers who share a common interest or passion for a particular brand. More recently, retailers are embracing local retailing to connect with communities, support local economies, and meet the changing preferences of consumers. Physical retail can encourage developing retail communities.