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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

That’s why Touchland’s four -person marketing team (including Lisbona herself) leans into a powerful combination of brand values and creative storytelling to guide social content creation. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content.

Consumer 252
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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart. That’s much more useful [data] than the first consumer. We aren’t blindly retargeting every user,” said Natori.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. How to Take Consumer Engagement and LTV to New Levels. Listen to the session on demand. Listen to the session on demand.

Consumer 138
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The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Retail TouchPoints

But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales and elusive profitability, True Classic is doubling down on digital. . Now, like many of its counterparts, True Classic is moving into brick-and-mortar and considering wholesale, although Amazon isn’t the cards, at least not yet.

Marketing 300
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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Therefore, “commerce” is a more encompassing term to describe this new set of advertising capabilities.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

That’s saying something when you consider that the company has decades-long wholesale relationships with major retailers like Target , Walmart and Walgreens , as well as its own storefront on Amazon. “ We don’t even see TikTok as a social platform anymore; we see this as an entertainment platform ,” added Parkhurst.

Shopping 203
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2023 Retail Success Guide

Independent Retailer

Retailers have been running around tirelessly trying to keep up with consumer demands and the drastic shifts in the economy. To help brands succeed in the new year, Wholesale Central has gathered tips and tricks from leading experts in the industry to create the ultimate 2023 Retail Success Guide. . Online-Only to Physical.