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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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Levi Strauss Cuts Annual Forecasts as Promotions, Wholesale Weakness Weigh

Retail Wire

The denim giant attributed the slump to extensive promotions and declining sales in its North American wholesale channels. The broader retail landscape, impacted by restrained consumer spending due to elevated prices and.

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BJ’s Wholesale Club President and CEO Dies at Age 48

Retail TouchPoints

BJ’s Wholesale Club President and CEO Lee Delaney died unexpectedly on April 8 due to presumed natural causes. Delaney was promoted from EVP and Chief Commercial Officer to President in September 2019 , and took on the CEO role in February 2020. We are shocked and profoundly saddened by the passing of Lee Delaney,” said Christopher J.

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Under Armour Will Exit up to 3,000 Wholesale Partnerships to Focus on DTC

Retail TouchPoints

Under Armour plans to overhaul its wholesale partnerships, exiting between 2,000 and 3,000 stores in North America, according to company executives on a recent earnings call. The brand expects to be in approximately 10,000 stores by the end of 2022 as it shifts its toward direct-to-consumer (DTC) channels. “I

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BJ’s Wholesale Club Names Interim Leader President and CEO

Retail TouchPoints

BJ’s Wholesale Club has appointed Bob Eddy as the company’s new President and CEO. Prior to joining BJ’s, Eddy served multinational manufacturing, technology, retail and consumer products companies as a member of the audit and business advisory practice of PwC. Baldwin, Executive Chairman of BJ’s Wholesale Club in a statement. “We

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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. to visit your website. Fulfillment and Returns.

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7 Tips for Wholesale Inventory Management

Independent Retailer

consumers have been pulling back on clothing and durable goods as soaring inflation raises the cost of food and basic items. Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . Offer Promotions & Product Markdowns. Donate Excess Inventory.