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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

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How IoT is Transforming Digital Signage in Retail

Retail TouchPoints

For example, sensors tracking foot traffic and in-store behavior can influence the content shown on digital displays, delivering highly relevant messages to consumers. If a particular section of the store sees more traffic, a digital display could promote items from that section, creating a tailored shopping experience.

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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

That information can be used to inform our seasonal assortments; the consumer psychology starts to really come into play. The competitive landscape surrounding each store also is a critical facet of how the store will be merchandised. said Balbale.

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The Waste Management Challenge of the Holiday Season

Retail TouchPoints

Additionally, consumers are increasingly paying attention to these efforts and want to support brands that align with their values. Whether its reducing landfill contributions, cutting emissions or finding ways to reuse unsold inventory, the way waste is handled matters for your business and the planet.

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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas.

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VMSD Scholarship + Experience Returns for Fifth Year

VMS

This prestigious program continues to recognize and support leadership potential in students pursuing careers in retail environments and consumer experiences. This program plays a crucial role in ensuring a future talent pool for the consumer environments industry by providing financial assistance to promising students.

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In-Store Retail Media: Focus on the Shopper, Not the CPM

Retail TouchPoints

The store presents an almost unrivaled opportunity to reach large numbers of consumers who are in the act of shopping and therefore receptive to messaging about products and offers. But in the long run, those tools will at the very least need to be updated to fit the model for retail media. Is it right for retail media advertisers?