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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Consumers value the convenience these offer.

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Ron Johnson’s Enjoy Technology Files for Bankruptcy, Set to be Sold

Retail TouchPoints

The idea was to bring the store experience to consumers’ homes via a technology-powered “mobile store” operation, with an initial focus on telecommunications and consumer electronics ( AT&T and Apple are partners in the U.S.). Johnson co-founded Enjoy in 2014 after leaving JCPenney and currently serves as its CEO.

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What the ‘Next Normal’ in Consumer Behavior Means for the Hourly Economy

Retail TouchPoints

Self-quarantine further added complications to the mix, as consumers and businesses alike were forced to change the way they bought and sold these items, respectively. While delivery delays were experienced at the beginning of self-quarantine, many changes in consumer behavior may prove transitory. Bureau of Labor Statistics.

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FTC Proposes Rule Banning “Junk Fees”

Hunton Andrews Kurth

The FTC announced a Notice of Proposed Rulemaking (NPRM) targeting misleading and hidden fees, commonly known as “junk fees,” and how businesses may advertise and market prices to consumers. The NPRM was drafted based on over 2,000 public comments to the FTC’s Advance Notice of Proposed Rulemaking published in November 2022.

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Cardlytics Bolsters Digital Advertising Offering with $275M Acquisition of Dosh

Retail TouchPoints

Cardlytics runs banking rewards programs for financial institutions that are designed to allow marketers to identify new customers and increase loyalty from within banks’ online and mobile channels. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Publications about marketing often invoke the comparison of a digital shelf with a physical one. However, this isn’t enough even if the company is operating in a local market only. Competitive stock monitoring provides opportunities to optimize your marketing resources. This comparison, however, has its limits.

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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. Although there’s no such solution available right now in the market, the industry is working furiously to make it a reality in the near future.