Remove Consumer Remove Customer Experience Remove Marketing Remove Telecommunications
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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Consumers value the convenience these offer.

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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. While customers come to browse the physical shelf, your digital shelf goes to the customer.

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What the ‘Next Normal’ in Consumer Behavior Means for the Hourly Economy

Retail TouchPoints

Self-quarantine further added complications to the mix, as consumers and businesses alike were forced to change the way they bought and sold these items, respectively. While delivery delays were experienced at the beginning of self-quarantine, many changes in consumer behavior may prove transitory. Bureau of Labor Statistics.

Consumer 190
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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations.

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Magenta Telekom dials up personalisation with MoEngage to grow app engagement by 150%

Retail Focus

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

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Astound Commerce Appoints Will Linebarger as VP, Composable Commerce

365 Retail

Linebarger has more than twenty-five years’ experience across telecommunications, finance and digital commerce. I was attracted to Astound’s concentrated efforts on the composable practice market,” said Linebarger.