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Thinking outside the box with visual merchandising

Retail Focus

Retailers have been using visual merchandising to appeal to and connect with shoppers for many years now. The fast-paced nature of today’s market makes it harder to catch the attention of consumers, who may be otherwise distracted while out shopping. So, what can retailers do?

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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Vans has increased the efficiency workflow for its visual merchandising and monthly floorset process using solutions from IWD. Our biggest challenge over the past year has been adapting our floorset process digitally,” said Paul Rupert, Visual Merchandising Manager for Elevated Retail at Vans in an interview with Retail TouchPoints.

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How Estée Lauder is Making Store Design Sustainable

Retail TouchPoints

At the core of the store design program is a framework to assess retail stores and to inform the design of ELC visual merchandising, based on sustainability-related areas including waste reduction, water and energy conservation and responsible material sourcing. Iannuzzi: We have several vehicles and champions for this work.

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Authentic to Extend AI-Powered Shopping Capabilities Across Brand Portfolio

Retail TouchPoints

The Fast Simon solution is designed to enhance online retailers’ merchandising with smart collections and visual merchandising. The level of optimization Fast Simon provides helps our brands provide better online shopping experiences to consumers,” said Alex Baillargeon, SVP of Digital at Authentic in a statement.

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Winning Windows 2022: Retailers go all out as Consumers Clamor for In-Store Holiday Shopping Experiences

Retail TouchPoints

Design and visual merchandising teams in particular rise to the occasion, finding creative themes, materials, lighting and more to evoke delight and holiday spirit among consumers of all ages. The holiday season has always been a core period for retailers to level up their in-store experiences. Be monumental.

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Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home

Retail TouchPoints

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

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How EMERGE in Color’s Design Connected Black Creatives With Luxury Consumers

Retail TouchPoints

in addition to including a virtual live shopping component to make the experience available digitally in order to reach more luxury consumers wherever they are located. The trio hope to bring this concept to additional cities such as New York and Nashville, Tenn., It has to be relevant,” said Tori Nichel. “

Consumer 321