Stepping into the future: Bata Thailand’s dynamic transformation unveiled
Inside Retail
JANUARY 24, 2024
The heritage brand, deeply rooted in providing affordable and reliable footwear, faced the challenge of being associated primarily with mature-age consumers. To gain deeper insights into this transformative journey, we spoke with Wilasinee Parnurat, the country manager and managing director of Bata Thailand.
Let's personalize your content