Remove Consumer Remove Management Remove Store Layout Remove Visual Merchandising
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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Now, brands like Vans are embedding these short-term solutions into their day-to-day workflows as they strive to optimize the flow and experience of the shoe and apparel retailer’s 500+ stores in North America. Vans has increased the efficiency workflow for its visual merchandising and monthly floorset process using solutions from IWD.

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What is Retail Merchandising? Insights for Students Interested in Fashion and Retail

Retail Focus

This article delves into the foundational elements of retail merchandising, exploring its importance and impact on consumer behavior and store profitability. What is Retail Merchandising ? Essentially, retail merchandising is about strategically positioning products to sway consumer buying decisions.

Fashion 130
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Revealed: The secret CX strategies to dominate in a downturn

Inside Retail

A groundbreaking, soon-to-be-published market insight report by Resonate CX unveils the pain points, drivers and preferences of these two consumer groups in Australia. The increased cost of living and soaring interest rates have caused consumers to think twice before opening their wallets. – Inconvenient store layout.

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The Art of Architectural Design and AV Technology in Brand Storytelling

Retail TouchPoints

Welcome to the new frontier of consumer engagement — the fusion of architectural design and audio-visual (AV) technology. Consumers are increasingly aware of and concerned about environmental issues and gravitate toward brands that reflect their values. AV technology is a crucial tool in delivering personalized experiences.

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The Great Small-Format Store Experiment – Brand Boon or Bust for Retailers?

Retail TouchPoints

In today’s dynamic retail landscape, characterized by shifting consumer behaviors and evolving preferences, the traditional approach to real estate and store formats is undergoing a significant transformation. In a world inundated with choices and distractions, consumers crave simplicity in their shopping experience.

Checkout 261
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Measuring Success: KPIs for Effective In-Store Marketing Campaigns

CJ Retail Solutions

Employing KPIs is crucial for retailers to keep a competitive edge and achieve long-term growth in the highly competitive retail environment of today, where consumers have a multitude of options. Retailers can assess how their marketing campaigns are influencing consumer spending and overall revenue by monitoring this metric.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. Case management functions in omnichannel survey platforms have the power to provide proactive support. Automating the process with visuals can prevent human error and simplify the process during store layout revamps.

Shopping 260