Inside Retail

MARCH 20, 2024

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Marketing 246

Marketing Consumer Location Promotions 246

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Redefining Retail: How Location Data Removes Friction from Shopper Experiences. How to Take Consumer Engagement and LTV to New Levels.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Commerce 263

Social Commerce Consumer Marketing Shopping 263

Retail TouchPoints

OCTOBER 25, 2023

This group has exploded since the expansion of the Amazon Affiliates Program, which allows for affiliation directly through a user’s existing social media account or blog and lets them earn a percentage of sales in exchange for promoting a product. Others focus on deals found in specific locations, and some, such as Michelle St.

Advertising 272

Advertising Accounting Marketing Promotions 272

365 Retail

MARCH 11, 2024

You’ll find phrases like social commerce and sustainable shopping among the many trends in the retail industry now but could experiential retail prove to be the most important and enduring of all? Huda Beauty set up a sci-fi experience in Covent Garden to promote their Mercury Retrograde product launch.

Shopping 52

Shopping Social Commerce Promotions Consumer 52

Retail TouchPoints

DECEMBER 14, 2021

It becomes a cross-category and cross-department resource after the store’s public unveiling, as the new social visual teams convert to marketing and promotion teams to support the retailer and brand. Key Principles of Social Experiential Design. Principle 1: Define Influence for your brand and location. Michelle M.

Marketing 307

Marketing Planning Consumer Fulfillment 307

Retail TouchPoints

JULY 20, 2023

Getting to Know You: A New Era of Individualized Communication Until now, it’s simply not been possible for retail marketers to get to know each of their consumers personally. Consider the degree of diversity among the consumers who buy Nike sneakers or cans of Campbell Soup. For example, say you sell gear for hiking enthusiasts.

Outdoor 148

Outdoor Marketing Consumer Retail Marketing 148

Inside Retail

FEBRUARY 27, 2023

Brands have started to scale their size and appeal impressively by leveraging e-commerce to reach beyond their niche appeal to broader and more diverse customer groups. Secondly, having a strong e-commerce channel enables customers to find products online that they may have struggled to locate in-store.

Payment Services 130

Payment Services Social Commerce Promotions Department Stores 130

Inside Retail

APRIL 29, 2024

The journey from corporate to community impact is reflective of the evolving space of business ethics, driven by increasingly conscious consumers and generational demographics. Corporate executives are in an era that is championing them to leverage their corporate resources for positive social impact.

Shipping 147

Shipping Finance Management Promotions 147

Retail TouchPoints

MARCH 23, 2023

user traffic to an infrastructure controlled by Oracle and USDS and located within the U.S. The platform has been upgrading its Promote advertising platform with new features designed to help creators and small businesses. He said the subsidiary currently has nearly 1,500 full-time employees and that TikTok routes all U.S.

Advertising 173

Advertising Promotions Location Social Commerce 173

Inside Retail

DECEMBER 15, 2021

Yet many retailers are still struggling to accurately show consumers how many of each product they have on their shelves, or even offer effective click-and-collect. While stores need to work with (or ‘harmonise’) other channels and technologies, we also know some consumers prefer traditional shopping experiences. Experiential stores.

Dead-Stock 130

Dead-Stock Consumer Social Commerce Location 130

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

Clienteling 251

Clienteling Consumer Accounting Boutique 251

Retail TouchPoints

FEBRUARY 25, 2022

While a desire to “dress to impress” may be a driver for many luxury shoppers worldwide, that isn’t the case for China’s youngest consumers. That can either be celebratory — so [for example] a pay raise or a promotion — but also a kind of retail therapy , consoling yourself after a breakup or other misfortune.

Marketing 258

Marketing Shopping Fashion Consumer 258

Small Biz Trends

JULY 8, 2021

Organizing a retail event in a physical store can be a good way to pull consumers. 58% of consumers are interested in attending a retail event in the future ( SCORE ). The coronavirus pandemic fueled the growth of e commerce. But consumers love to visit retail establishments as they can touch, feel, or try out products.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

OCTOBER 14, 2022

Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers. We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”.

Advertising 276

Advertising Fulfillment Returns Shopping 276

Retail TouchPoints

JULY 14, 2020

As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has shifted from an average age of under 20 to a 30- to 45-year-old demographic. Riley : When I first came on board as CEO in February 2018, I wanted to get us out in front of a lot of consumers.

Checkout 190

Checkout Fulfillment Shipping Payment Services 190

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Two: Get Creative.

Marketing 295

Marketing Advertising Wholesale Apparel 295

Retail Geek

OCTOBER 6, 2022

Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs. We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others).

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail Geek

JANUARY 6, 2023

Matt: [2:02] Yeah have you too I like to think about my career or having two careers to date the first one was, very foundational for what I’m doing now but very quantitative, process-oriented mechanical engineering patent law Manufacturing, Ops Consulting things that had nothing to do with retail or fashion or e-commerce and then I. [2:32]

Merchant Services 52

Merchant Services Consumer Fashion Marketing 52

Retail Geek

APRIL 8, 2022

and The Meta was like a track keynote from Benjy Shalimar who’s like the VP of Commerce which you know big roll it. 15:28] Create inventory locations for retailers that are closer to Consumers and Chris Payne talked a lot about, these delivery promises and it was interesting he was like.

Payment Services 59

Payment Services Merchant Services Consumer Fulfillment 59