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What Is Social Commerce and Why Should You Care About It?

Wiser

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. It’s important to note that social commerce is related to, but not the same as, eCommerce.

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The four trends defining online retail in 2024

Inside Retail

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. Social commerce Social media platforms are becoming ecommerce marketplaces.

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LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey

Retail TouchPoints

Within the Eye Odyssey experience, users are recommended to have an annual eye exam in accordance with the American Optometric Association and to schedule it online at their nearest LensCrafters location.

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TikTok Tests Tool that Would Make All Content on the Platform Shoppable

Retail TouchPoints

In separate but related news, The Information is also reporting that TikTok plans to open studio locations in several U.S. Citing people familiar with the project, The Information reports that each location would feature multiple studios that could accommodate dozens of creators per day shooting livestreamed and promotional content.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Harness the Power of Location to Deliver Contextual Shopping Experiences.

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How to Tailor Return Strategies to New Holiday Shopping Patterns

Retail TouchPoints

Starting holiday promotions earlier helps retailers attract these shoppers’ business. Offering a longer return window to shoppers will benefit retailers internally and promote a customer-friendly environment. This is particularly true during the holidays, when promotions and limited-time offers proliferate.

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Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail TouchPoints

Although the back-to-school season is typically a prime time for special deals and promotions, retailers need to consider how these slashed prices align with overall product demand and availability. For example, with back-to-school, Kotlyar noted that we’re seeing fewer promotions because of supply constraints.

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