Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience
Retail TouchPoints
FEBRUARY 6, 2025
They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Whats more, Deloitte data shows that consumers using social media were four times more likely to add more to their baskets or make purchases of a higher value than they would when shopping off-channel.
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