Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting
Retail TouchPoints
SEPTEMBER 25, 2024
As Retail TouchPoints has reported , discounting is expected to drive both the timing and amount of holiday spend this year, as inflation-weary consumers time their purchasing to promotional periods. Following the same trend, usage of buy now, pay later (BNPL) financing solutions also are expected to reach record levels this holiday season.
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