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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. As a company, we place a huge premium on creativity.

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With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Retail TouchPoints

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

Controlling traffic volume and giving the perception of control and exclusivity to the consumer is one way to make the most out of each square inch. Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too.

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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. It was the second-most downloaded shopping app in the U.S.,

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The evolution of the relationship between retail brands and influencers

A1 Retail

The pandemic accelerated the shift to online, as more people relied on online grocery shops, eCommerce, and online services than ever before. With lockdowns forcing many shops to shut their doors and trade exclusively online, retailers were forced to get creative with how they engaged and communicated with consumers.

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Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

These accounts range from children’s retailers who are experienced at buying childrenswear, but also very successful gifting shops, who have never tried baby clothes but saw our range and love it so much they decided to introduce it as a product type, which is exciting.”

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