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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.

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New Fast Fashion Powerhouse: Shein Teams Up with Forever 21

Retail TouchPoints

The deal may eventually include Shein shop-in-shops at some of Forever 21’s 540 brick-and-mortar stores, which are heavily concentrated in malls, as well as offering consumers the ability to return Shein items at Forever 21 locations.

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Fast fashion retailers crank up fees to deter repeat online returners

Retail Gazette

A host of major fast fashion players, including Zara and Asos, are cracking down on serial returners who shop online by reducing promoted items or introducing fees for items sent back. In the past, consumers have been used to ordering numerous different sizes and colours of the same product before making their final choice.

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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. These are some common factors that motivate players to continuously return to achieve milestones. However, it is also one of the most successful fashion brands in the world.

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Vestiaire Collective’s fast-fashion ban: clever or counterproductive?

Inside Retail

Last November, international fashion resale platform Vestiare Collective shocked the apparel industry by banning the trade of ‘fast-fashion’ labels. Wone, who joined Vestiaire Collective in March 2020, said the ban underlines Vestiaire Collective’s founding mission – to drive collective change towards a circular fashion economy.

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As spending dips, can fashion rentals help Asos return to profit?

Inside Retail

Asos recently launched its first ever rental edit with UK-based rental marketplace, Hirestreet, as the struggling online fashion retailer attempts to stem its losses amid a decrease in consumer spending. An important move As a way to attract more cost-conscious consumers, Asos’ deal with Hirestreet makes a lot of sense.

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Closing the Billion-Dollar Gap in Returns Waste

Retail TouchPoints

Recommerce, the sale of secondhand merchandise, is a hot topic as consumers become more enthused about recycling goods rather than contributing to enormous mountains of landfill waste. While secondhand marketplaces are steadily growing, they barely make a dent in the billions of items today’s consumers generate. Take the U.S.

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