12 2020 Consumer Fast Fashion Marketing 
Inside Retail
OCTOBER 4, 2022
UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series. Consumer backlash.
Inside Retail
SEPTEMBER 13, 2022
Inflationary pressure on consumer discretionary spending, supply chain disruptions and elevated inventory levels, which tie up a retailers’ net working capital, are set to create the perfect storm for retailers that do not have a strategy in place to ensure they are well positioned for the choppy market conditions ahead.
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Retail TouchPoints
JUNE 28, 2022
Recommerce, the sale of secondhand merchandise, is a hot topic as consumers become more enthused about recycling goods rather than contributing to enormous mountains of landfill waste. While secondhand marketplaces are steadily growing, they barely make a dent in the billions of items today’s consumers generate. Take the U.S.
Inside Retail
AUGUST 2, 2021
billion) in sales in the year ending February 2, 2020, the most recent trading update the retailer has provided. But with the UK in lockdown for more than 12 of the last 18 months, this strategy has become all but impossible to execute. billion (AU$3.72 billion), The Guardian reported.
Inside Retail
APRIL 25, 2021
However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.
Retail TouchPoints
JUNE 30, 2021
While the pandemic had a chilling effect on apparel sales as a whole, the resale sector was blazing hot: it grew 29% in 2020 to capture $9 billion in U.S. That growth rate looks likely to continue, with the overall secondhand market projected to double in the next five years, reaching $77 billion in annual sales by 2025.
Inside Retail
FEBRUARY 3, 2022
It comes at a time when consumers, brands and industry bodies have started to pay more attention to the problem of textile waste. According to the Global Fashion Agenda, 73 per cent of the world’s clothing eventually ends up in landfills. IR: This initiative has been over 12 months in the making.
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