Remove Consumer Remove Fashion Remove Planning Remove Social Commerce
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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

TikTok’s timing is spot on, according to Terri Zimmer, Director of Content Strategy at the agile marketing agency Scrum50 : “We have seen brands we work with treat TikTok as a nice-to-have in their plans and not a must-have because of the lack of ability to prove out an ROI,” she said in comments shared with Retail Touchpoints.

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Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

Fashion tech start-up Mys Tyler has secured more than $1 million in its seed funding round, with Mirvac Ventures, Antler Global and angel investor Brian Hartzer, former CEO of Westpac, backing the business. Mys Tyler stylists will work with the community to help women of all shapes, sizes and ethnicities meet and learn about fashion.

Fashion 246
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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. More and more, that means rethinking product development and expanding their sizing and assortment planning to represent a wider range of sizes and body shapes. billion in the U.S.

Consumer 289
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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. Taking place January 15-16 from 10 a.m.

Consumer 264
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Poshmark Goes Public: Reseller Plans to List on Nasdaq Under POSH

Retail TouchPoints

The reseller, which first announced the plans in late September 2020, has not issued a target price range or the number of shares to be made available. As of February 2020, shoppers were expressing increased interest in second-hand clothing: at the time, used items took up 14% of consumers’ closet space, according to a Poshmark study.

Planning 275
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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Pinterest Acquires THE YES, Expands ‘Taste-Driven Shopping’ Efforts

Retail TouchPoints

Pinterest has signed a definitive agreement to acquire THE YES , an AI-powered platform that allows consumers to personalize their shopping feeds based on their brand, style and size preferences. THE YES features hundreds of merchants and boasts a fashion taxonomy that relies on human input and machine learning to power its algorithm.

Shopping 254