TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features
Retail TouchPoints
SEPTEMBER 29, 2021
TikTok’s timing is spot on, according to Terri Zimmer, Director of Content Strategy at the agile marketing agency Scrum50 : “We have seen brands we work with treat TikTok as a nice-to-have in their plans and not a must-have because of the lack of ability to prove out an ROI,” she said in comments shared with Retail Touchpoints.
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