Can Debenhams’ rebrand save Boohoo Group?
Retail Gazette
MARCH 11, 2025
After acquiring the distressed department store in 2022, Boohoo Group has pivoted the once-beloved high street favourite into a new direction, reintroducing it as what it claims to be Britains leading online department store with a marketplace model. How Boohoo Group is evolving and what’s next?
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