Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. They aim to encourage these entities to stock more of the product, allocate more shelf space, or promote it more vigorously to customers. What is Consumer Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Inside Retail

MAY 8, 2024

This week, the Senate Committee on Supermarket Prices made 14 recommendations for the Government to consider amending the Competition and Consumer Act 2010 to end the alleged price gouging of the major supermarkets. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.

Supermarket 278

Supermarket Customer Retention Consumer Wholesale 278

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Payment Services 263

Payment Services Consumer Customer Retention Marketing 263

Retail TouchPoints

MARCH 27, 2023

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. “The data Visit Local provides will help us make important decisions to help continue the growth of our bookstores.” ”

Customer Retention 299

Customer Retention Marketing Consumer Shopping 299

Inside Retail

APRIL 9, 2024

Frequent flyer programs infamously saved airlines’ profit margins by driving customer retention and eventually lucrative partnerships with banks. In the current economic downturn, consumers are prioritising retailers which are delivering additional value,” Shelper told Inside Retail.

Customer Retention 130

Customer Retention Consumer Planning Department Stores 130

Small Biz Trends

APRIL 19, 2022

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Online marketing courses are one the best ways to learn/grow this skill set.

Marketing 116

Marketing Customer Retention Advertising Target Market 116

Retail TouchPoints

SEPTEMBER 19, 2022

What it doesn’t sound like is a recipe for providing the superior customer service today’s consumers demand. Yet it’s these front-line workers that are the ones your customers engage with most and set the tone for the shopping experience. Consumers today expect the same level of service when they’re shopping online or in person.

Marketing 246

Marketing Customer Retention Location Consumer 246

Retail TouchPoints

JUNE 15, 2023

The 2023 Brand Experience Award winners are brands and retailers taking innovative approaches to all things “experience” — from advanced influencer marketing strategies to immersive store designs and even thoughtful approaches to the metaverse.

Customer Retention 269

Customer Retention Jewelry Outdoor Fulfillment 269

Retail TouchPoints

NOVEMBER 18, 2020

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. But while catering to the new needs and wants of today’s COVID-era consumer, businesses would do well to remember the adage: “Don’t throw the baby out with the bathwater.” Find Co-Marketing Opportunities for Loyalty Programs.

Location 263

Location Customer Retention Shopping Consumer 263

Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products.

Customer Retention 264

Customer Retention Department Stores Consumer Marketing 264

Inside Retail

APRIL 19, 2024

The consensus is that both online and offline stores require a deep understanding of brand and consumers. Technology and opportunities to connect with customers are rapidly evolving but top industry marketers are still championing the fundamentals.

Customer Retention 130

Customer Retention Consumer Marketing Shopping 130

Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

Drop-Shipping 303

Drop-Shipping Consumer Customer Retention Shipping 303

Retail TouchPoints

MARCH 25, 2024

With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention.

Social Commerce 250

Social Commerce Loss Prevention Customer Experience Customer Retention 250

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Shipping Returns Customer Retention 290

Retail TouchPoints

APRIL 11, 2023

Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward.

Returns 291

Returns Customer Retention Consumer Shopping 291

Inside Retail

FEBRUARY 26, 2024

This compelling data highlights the critical importance of adopting omnichannel strategies for Australian retailers striving to stay at the forefront in an ever-evolving market. Consumers express a significant desire for out-of-home returns, with 65 per cent believing they should be free.

Customer Retention 130

Customer Retention Returns Consumer Shopping 130

Retail TouchPoints

FEBRUARY 7, 2024

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% Focus on customer retention.

Customer Retention 280

Customer Retention Customer Experience Advertising Consumer 280

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

Fulfillment 288

Fulfillment Drop-Shipping Customer Retention Shipping 288

Retail TouchPoints

MAY 25, 2022

Loyalty has grown in importance alongside customer retention, with a strong loyalty program and company values both remaining important parts of building out a long-term relationship with customers. shoppers list shared values as the biggest factor behind brand loyalty. Traditional Loyalty Offerings Remain the Foundation.

Customer Retention 264

Customer Retention Shipping Consumer Planning 264

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior.

Customer Experience 318

Customer Experience Clienteling Customer Retention Accounting 318

Inside Retail

JULY 14, 2021

As we continue to grow our market here in Australia, we also continue to grow and push our mission; to disrupt the wine industry through a strong direct-to-consumer model which is for the benefit of all wine drinkers and winemakers,” Kennedy said. “In Looking forward, the business is focusing on growing their customer base with a $10.1

Customer Retention 246

Customer Retention Marketing Management Consumer 246

Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. However, in order to gain incremental customers and outpace the competition, retailers must diversify their marketing mix.

Customer Retention 147

Customer Retention Advertising Marketing Consumer 147

Retail TouchPoints

FEBRUARY 8, 2023

Two things advertisers don’t enjoy are a rocky economy and a frugal consumer. The State of the Union: Paid Advertising In the current market climate, running paid ads would only burn a hole in your pocket. In addition, consumers are more cautious about spending, making your ROI on paid ads less profitable than it was even recently.

Advertising 246

Advertising Customer Retention Marketing Consumer 246

Inside Retail

DECEMBER 3, 2023

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? So are marketers. It’s time to target people, not browsers.

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Independent Retailer

OCTOBER 20, 2022

Though collecting customer information and adding phone numbers to a database is easy, it requires finesse and market research to understand how best to utilize SMS to speak your customers’ language. Proof That Texting Customers Works. Today’s Customers Respond to Text Messages. back to top. back to top.

Consumer 76

Consumer Customer Retention Marketing Promotions 76

Retail TouchPoints

APRIL 12, 2023

As consumers look to save money on takeaways and eating out, grocery retailers can be the quiet winners during an economic downturn. The pandemic trend of following food influencers on Instagram and TikTok and re-creating their recipes hasn’t waned and continues to drive consumer grocery purchasing habits.

Supermarket 263

Supermarket Grocer Customer Retention Checkout 263

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Inside Retail

JANUARY 24, 2024

The heritage brand, deeply rooted in providing affordable and reliable footwear, faced the challenge of being associated primarily with mature-age consumers. Recognising the need to align with contemporary tastes and market dynamics, Bata Thailand embarked on an ambitious venture – the “Surprisingly Bata” campaign.

Inventory Management 130

Inventory Management Visual Merchandising Customer Retention Consumer 130

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ). One key area to watch is rapid delivery or quick commerce.

Fulfillment 276

Fulfillment Social Commerce Customer Retention Consumer 276

Inside Retail

FEBRUARY 26, 2024

There are several economic factors playing havoc with consumers and business operations that are likely to persist into 2024. Consumer sentiment remains low as households stagger under higher costs of living and interest rates. A strong personal connection increases the likelihood that a consumer will remain loyal to that brand.

Inventory Turnover 147

Inventory Turnover Supply Chain Management Customer Retention Inventory Management 147

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Drop-Shipping 236

Drop-Shipping Shipping Outdoor Customer Retention 236

Inside Retail

NOVEMBER 15, 2021

They say a company’s most loyal customers are also its most profitable. And in a market that has been significantly affected by the pandemic, building a strong and loyal customer base has never been more important, especially as times continue to remain uncertain. So, the message is simple.

Payment Services 246

Payment Services Customer Retention Marketing Consumer 246

Inside Retail

MARCH 14, 2023

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. It’s becoming more important for retailers to engage with consumers.

Payment Services 130

Payment Services Customer Retention Marketing Consumer 130

Retail TouchPoints

JULY 1, 2021

No, of course not; we still need them in place for various legitimate reasons, i.e., ensuring drug companies do not take advantage or lie to their customers or overstep consumer privacy civil rights. Most traditional forms of marketing, and even social media marketing, are prohibited or severely limited.

Customer Retention 190

Customer Retention Advertising Consumer Marketing 190

Inside Retail

JUNE 22, 2023

With high inflation and climbing interest rates, consumer sentiment is set to plunge further, with retail spending set to decline in the June quarter. But what are the implications of a retail recession, and just how damaging will it be for retailers and consumers? The consumer is certainly hurting,” he said.

Consumer 246

Consumer Customer Retention Accessories Marketing 246

Independent Retailer

JULY 22, 2022

Word-of-mouth marketing, such as these campaigns, has a 37 percent higher customer retention rate than traditional advertising. An important thing to remember is that influencer marketing campaigns do not always translate to immediate sales. The main goal of this tactic is to gain exposure and get new customers.

Marketing 52

Marketing Customer Retention Advertising Promotions 52

Retail TouchPoints

MAY 8, 2024

When consumers click to branded ecommerce sites via paid search and social campaigns, they are forced to navigate a series of experience frustrations, such as the slow page loads that plague 40% of all site visits. RTP: A lot of consumers are venturing to brand sites via paid channels now. Rage clicks are present in 5.5% of all visits.

Merchant Services 273

Merchant Services Advertising Customer Experience Marketing 273