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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Online Marketing Courses to Take to Help Your Business

Small Biz Trends

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Online marketing courses are one the best ways to learn/grow this skill set.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

It’s time to target people, not browsers. Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? So are marketers.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

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Loss Leader Pricing: Powerful Tool or Slippery Slope?

Wiser

It requires a thorough analysis of your target market, competition, and overall business goals. Understanding Loss Leader Pricing Loss leader pricing is a strategy where products are priced below market cost to stimulate other, more profitable sales. Is Loss Leader Pricing Right for You?

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5 Top Customer Service Articles of the Week 8-8-2022

Hyken

The WOW Factor: How to Deliver an Amazing Customer Experience Every Time by Benny Marotta. CEOWORLD Magazine) Creating a positive customer experience is key to keeping your target market coming back, whether you’re operating a digital business or a brick-and-mortar storefront. My Comment: In short, this video is “hot.”