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Strategies to Increase Customer Retention for Long-Term Business Success

Small Biz Trends

Sponsored Post Key Takeaways Customer Retention Is Key: Maintaining current customers is more cost-effective than acquiring new ones, leading to improved sales and profitability. Implement Loyalty Programs: Reward systems not only incentivize repeat purchases but also strengthen customer loyalty and lifetime value.

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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 Retailers can avoid this problem by tapping into customer authentication psychology. As a retailer, your login process affects customer behavior and loyalty. times per day on average.

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Why Chatbots Haven’t (and Won’t) Live up to the Hype

Retail TouchPoints

In the early 2010s, technology forecasters and business analysts painted a compelling picture of the future of customer service: chatbots would dramatically cut labor costs and transform how consumers interacted with brands. Fast forward to today, and the reality has yet to live up to the hype.

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Build a Successful CPG Loyalty Program with These 5 Tips

Retail TouchPoints

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising popularity of private-label brands, building long-lasting relationships with customers is necessary.

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The Role of Visual Merchandising in Enhancing Sales Potential

Retail Focus

Understanding Visual Merchandising Visual merchandising goes beyond simply arranging products on shelves; it’s a blend of creativity and consumer psychology. By curating an inviting shopping environment, retailers can guide customer behaviour and create a memorable shopping experience.

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Dr Squatch reaps the rewards of International success with J&J Partnership

Retail Focus

The partnership has also fuelled significant advancements in Dr Squatchs direct-to-consumer (DTC) operations, including quicker click-to-delivery, improved customer retention and hands-off fulfilment.

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Blockchain for Supply Chain Transparency: Improving Trust in Retail

Retail Focus

Retailers face mounting pressure from consumers, regulators, and stakeholders to demonstrate ethical sourcing, sustainable practices, and operational accountability. This lack of transparency not only risks inefficiencies and delays but also undermines consumer trust.