Remove Consumer Remove Customer Experience Remove Visual Merchandising
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The Role of Visual Merchandising in Enhancing Sales Potential

Retail Focus

Visual merchandising is an essential tool for retailers aiming to boost sales and improve customer experience. It involves strategically presenting products in a physical space to engage customers and encourage purchases. Moreover, visual merchandising helps convey a brand’s personality and its value proposition.

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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

Some of the biggest changes over the past six decades have revolved around what brick-and-mortar retail means to customers, as well as a lot of customers going the digital route for shopping. Anderson: What’s really great about having these two brands is that we can continue to expand/explore the products and experiences for each.

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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How Coach and Sephora Use Data to Drive Design Innovation

Retail TouchPoints

One of Sephoras most notable findings from the data-gathering process was that most consumers didnt like having their makeup done in most Beauty Studios, largely because they were stationed in the front window of stores. The beauty retailer will use these insights to determine which adjustments need to be made for specific formats.

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How Carter’s is Evolving with the Needs of Gen Z Parents

Retail TouchPoints

The company also is unveiling new artwork, fonts, colors, prints and fabrics based on consumer insights and trends. Allison Peterson: Our strategy began with the insight that Gen Z consumers, who weve been talking about for a long time, are now beginning their parenting journeys.

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How Emotional Insights Transform Your CX Strategy

Retail TouchPoints

Similarly, creating a meaningful customer experience begins with a map a tool to visualize the entire journey, from initial awareness to post-purchase interactions. Customer journey mapping (CJM) is widely used in retail to analyze and plan touch points before, during and after purchase.

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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

The store serves not only as a place for product sales and services but as a base camp that should equip and inspire consumers for exploration, said Martina Cerletti, Retail Marketing Director for The North Face EMEA in an interview with Retail TouchPoints.

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