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3 Brands Making AR the Star of the Customer Experience

Retail TouchPoints

Businesses that offer AR-driven experiences are 41% more likely to capture consumer attention than those that do not, according to Deloitte, and 66% of consumers are interested in using this tech while shopping. Benefit offers a virtual try-on experience, powered by AR, to make this process easy and inspiring.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Common missteps that mismanage customer expectations include inaccurate online product descriptions, low-quality images, lack of inventory visibility or accuracy and inadequate sizing details. Returnless refunds are improving the almighty customer experience, and in turn, their potential customer lifetime value.

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How businesses are leveraging GenAI to curate bespoke customer experiences

Inside Retail

In a climate where consumers are wanting more bespoke retail experiences on and offline, businesses are leveraging generative artificial intelligence (AI) to provide this in a way that is both economical and sustainable. Mys Tyler’s recently launched AI stylist is one such example.

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Behind American Vintage’s bet on the lucrative Chinese fashion market

Inside Retail

Having operated in Asia for more than a decade with Hong Kong as its sole market, the French fashion label American Vintage now has larger ambitions. The brand recently opened its first Mainland China store in Shanghai, and it is just the start of its goal to further capture high-spending Chinese consumers in the region.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. More than one-third of consumers now shop online each week, up from 28% pre-pandemic.

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Online Eyewear Retailers Redefine the Customer Experience through Innovative Offerings

Retail Focus

Due to the immense benefits of online retail in customer reach, cost-effectiveness, and service efficiency, multiple industries have shifted to e-commerce to revolutionise business operations. Vintage and sustainable selections Lastly, another online retailer meeting the demands of eco-conscious consumers is Peep Eyewear.

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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. We want to grow, learn, and evolve alongside our customers’ shopping behaviours.”

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