Retail TouchPoints

MAY 6, 2024

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content. To learn more about retail media, check out our full guide here.

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Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

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Advertising Customer Experience Management Consumer 264

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

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Retail TouchPoints

APRIL 4, 2024

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. A lack of standardization across the retail media ecosystem. The culprit? The IAB is working to tackle that problem.

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Advertising Consumer Marketing Accounting 278

Inside Retail

APRIL 28, 2024

Morton agreed to take on a consulting role to assist the company after a new CEO has been named. “Under Tamalin’s leadership, the company has returned to growth and continues to build solid trading momentum. Meanwhile, the company reported its third quarter revenue rose 8.9 per cent year over year to $45 million.

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Returns Planning 298

Retail TouchPoints

JANUARY 29, 2024

Fitness center chain Planet Fitness is the latest company to jump on the media network bandwagon with the debut of its PF Media Network. The company currently has 2,498 locations across the U.S. The company currently has 2,498 locations across the U.S. million members, both in clubs and across digital channels.

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Retail TouchPoints

MAY 24, 2023

The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save Mart , enter the mix. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S. stores following a three-year pilot with Cooler Screens.

Advertising 263

Advertising ATS Grocer Planning 263

Retail TouchPoints

APRIL 25, 2024

Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable. Advertising Sales and Marketing at TelevisaUnivision in a statement. TelevisaUnivision’s deep cultural understanding of their audience and connection to U.S.

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ATS Advertising Marketing Consumer 273

Retail TouchPoints

NOVEMBER 10, 2023

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

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Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. We see retail media as a cornerstone of the SA360 mission to drive reach, performance and productivity for advertisers.”

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Advertising Management Promotions Shopping 306

Retail TouchPoints

DECEMBER 19, 2023

European home improvement conglomerate Kingfisher — parent company of Screwfix , B&Q , Castorama , Brico Dépôt , TradePoint and Koçtaş — is expanding its partnership with CitrusAd to bring retail media opportunities to third-party brands across all its store banners.

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Advertising Marketing Shopping ATS 261

Retail TouchPoints

FEBRUARY 8, 2024

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC.

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Payment Services Advertising Customer Experience Consumer 312

Inside Retail

APRIL 26, 2024

According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. Social commerce Social media platforms are becoming ecommerce marketplaces. Many companies already outsource part or all of their fulfilment to third-party logistics providers. With over 4.95

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. Retail media was one of the fastest-growing U.S. Among those planning to increase spend this year, their retail media investments are expected to increase by 20%. companies or companies working with U.S.

Advertising 298

Advertising Marketing Planning Promotions 298

Inside Retail

APRIL 13, 2024

Italian fashion designer Roberto Cavalli, known for his animal-print designs loved by showbusiness stars, has died at the age of 83, his company said. “Roberto was a true artist, wild and wonderful in his use of prints, capable of transforming fantasy into seductive clothes,” he posted on social media platform X.

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Fashion ATS 261

Retail TouchPoints

JUNE 27, 2023

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. If retail media is indeed past the initial phase of proving its worth, then the logical next question is: Where does it go from here?

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Planning Advertising Marketing Customer Experience 264

Retail TouchPoints

FEBRUARY 23, 2024

Buzzfeed has sold youth culture media company Complex to livestream shopping platform NTWRK , which plans to use the acquisition to build a “next generation content and shopping experience.” With the addition of content from Complex and music from UMG, the company hopes to create “a new destination for superfan culture.” “We’re

Shopping 173

Shopping Planning Consumer ATS 173

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Social commerce value will keep on growing.

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Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

NOVEMBER 30, 2023

Leading media company Hearst is “embracing the digital economy,” with plans to develop an ecommerce marketplace for its publications across fashion, do-it-yourself (DIY), home improvement and lifestyle. “Their new Vtex-powered platform is redefining the industry. . ”

Fashion 256

Fashion Customer Experience Planning Management 256

Retail TouchPoints

JANUARY 11, 2023

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. Retail media spend is projected to reach more than $61 billion in the U.S.

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Advertising Planning ATS Marketing 315

Retail TouchPoints

FEBRUARY 15, 2024

If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction. While needs will differ from product to product, customer service professionals should not serve the same function as an FAQ or even your company blog.

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Consumer Customer Experience Shopping Marketing 263

Retail TouchPoints

APRIL 25, 2024

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% In 2023, Albertsons Media Collective proposed new industrywide standards for RMNs, including transparency of RMN capabilities.

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Advertising Grocer Marketing Consumer 263

Retail TouchPoints

MAY 3, 2024

The Save Mart Companies is building on its partnership with Instacart by implementing several in-store solutions in nearly all 200 Save Mart, FoodMaxx and Lucky locations. By upgrading to Storefront Pro, the banners also will gain access to Carrot Ads, allowing Save Mart, FoodMaxx and Lucky to create their own retail media networks.

Grocer 284

Grocer Advertising Management Consumer 284

Retail TouchPoints

AUGUST 10, 2023

Through a new partnership with Rokt , the ridesharing company has added in-app advertising to its Lyft Media advertising product suite to help brand partners drive engagement and conversions. Lyft customers check their phone nearly nine times during a typical ride, according to a company blog post. and Canada.

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Advertising Marketing ATS Customer Experience 245

Retail TouchPoints

APRIL 17, 2024

By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. Get in touch with social media platforms: Social media platforms offer a wealth of data regarding user preferences, interests and behaviors.

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Target Market Marketing Consumer Customer Experience 311

Retail TouchPoints

OCTOBER 13, 2023

Hy-Vee is implementing Samsung Ads to support its retail media strategy. As part of the expanded partnership with Samsung, RedMedia also is deploying the Samsung VXT Content Management System (CMS), to bring branded content and media to more than 10,000 Samsung commercial displays over the coming months.

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Advertising Promotions Management Marketing 302

Retail TouchPoints

MARCH 25, 2024

Planned topics include: Tangible use cases for artificial intelligence (AI); Content marketing strategies that drive awareness and build trust; The evolution of contextual commerce through connected TV (CTV), retail media and other emerging channels. Learn more about Babcock and Home Depot’s retail media strategy.

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Social Commerce Loss Prevention Customer Experience Customer Retention 260

Retail TouchPoints

JANUARY 25, 2024

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Parent company Chevron Stations Inc. Sprinklr Social integration will deliver social media content and interactive polls to consumers.

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Promotions Location Management Consumer 288

Retail TouchPoints

MARCH 24, 2023

Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in the last two years is impressive, almost to the point of being overwhelming. Which begs the question, is the demand for retail media big enough for everyone to win?

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Advertising Merchant Services Wholesale Marketing 295

Retail TouchPoints

FEBRUARY 29, 2024

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room initiative.

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Beauty and Health Advertising Marketing Management 264

Retail TouchPoints

MAY 20, 2022

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less future. already has a retail media network in place.

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Advertising Marketing Planning Consumer 290

Retail TouchPoints

SEPTEMBER 26, 2023

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia , which is designed to be a full-scale retail media network that enables brands to connect with the retailer’s customer base across multiple platforms.

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Advertising Supermarket Returns Customer Experience 263

Inside Retail

AUGUST 3, 2023

David Jones has joined the growing ranks of major retailers to establish their own retail media sales and management business. The department store chain has launched a standalone business called David Jones Amplify which will give brands access to more than 475 in-store media, 102 digital formats and 70 print and digital editorial formats.

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Retail TouchPoints

APRIL 29, 2024

The Emoji Company GmbH is partnering with UNIS Technology Ltd. The Emojiplanet Entertainment Centers are designed to be family-friendly experiences that give visitors the chance to play emoji-themed arcade games and crane machines, win or purchase exclusive emoji-branded merchandise and engage with various social media moments.

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Planning Location Management Customer Experience 147

Inside Retail

APRIL 9, 2024

The company sent 1231 marketing emails without a functional unsubscribe option and 112,348 texts and emails to customers who had unsubscribed between November 2022 and May 2023, according to the Australian Communications and Media Authority (ACMA). million for sending more than 200,000 spam messages to customers.

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Outdoor Advertising Promotions Marketing 263

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. One of the many platforms that brands have embraced over the last few years to make the most of their advertising budgets is Retail Media Networks (RMN).

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Advertising Inventory Management Management Consumer 290

Retail TouchPoints

SEPTEMBER 22, 2021

Albertsons Companies has teamed up with short-form video platform Firework to bring a shoppable livestream video experience to the websites of several of its banner grocery brands, which include Albertsons , Acme , Kings and Safeway. It’s no coincidence that both Walmart and Albertsons also have established retail media networks.

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Grocer Advertising Consumer Shopping 290