Retail TouchPoints
FEBRUARY 25, 2025
Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. In this quest for data-driven precision, merchants must understand the power of the address and its immense strategic value.
Retail TouchPoints
FEBRUARY 29, 2024
The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. But retailers’ needs can change, sometimes quite quickly, as they did during COVID-19 when many merchants began scheduling specific shopping appointments with customers, both virtually and in person.
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Retail TouchPoints
JANUARY 20, 2022
For most types of consumer retail stores, the pandemic scared regulars away, diminished traffic from visitors, altered consumer preferences, snapped formerly reliable supply chains and required dramatic shifts in the way stores serve their clientele. But that’s only part of the story.
Retail TouchPoints
JULY 12, 2021
Those businesses clinging to rudimentary paper-based processes and a belief system that “we’ve always been able to make money doing things this way, why do we need to change?” Inertia and not knowing where to start when it comes to implementing ecommerce into their warehouse operations are holding back many merchants.
Retail TouchPoints
APRIL 22, 2025
One of the results has been the rise of a new class of online merchants resellers. On the morning that Retail TouchPoints visited the Big Reuse store, the organizations Founder and Executive Director Justin Green estimated that at least a third of the current clientele was resellers.
Retail TouchPoints
APRIL 11, 2024
Photo credit: Westfield Century Center Designing Experiences that Drive Measurable Results Because WCC’s experiential clientele is so diverse, it measures the success of these events and activations through various lenses. Some events, like the John Legend pop-up concert, generate a lot of buzz and drive new customers to the center.
Small Biz Trends
DECEMBER 2, 2021
A return policy can save business owners, their employees and their customers (both traditional clientele and online shoppers) plenty of headaches by defining when and how items can be returned or exchanged. The precise formula will vary by store, and whether or not the merchant has eCommerce stores or a brick-and-mortar location.
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