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Boost Your Business Growth with Effective Local Marketing Tactics

Small Biz Trends

It enhances customer acquisition by making your services visible to nearby residents. Effective local marketing builds brand loyalty, increasing customer retention rates and encouraging repeat business. Digital Marketing Strategies Localize Your Paid Advertising : Use location-specific keywords in your ad content.

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From styling Beyoncé to a Paris salon: The rise of Marie France Van Damme

Inside Retail

With a newly-opened salon in Paris – strategically nestled among fashion titans like Dior and YSL – and a diverse clientele that includes A-list celebrities, the luxury label, which is best known for its silk caftans and timeless resortwear, is making its presence felt far beyond the Asian market. Paris is the fashion capital.

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How to Start a Hair Salon: Essential Steps for Success in Your Business

Small Biz Trends

Location and Setup Strategy: Choose a highly visible and accessible location while designing a functional and aesthetically appealing salon layout to attract and retain clients. From crafting a solid business plan to finding the perfect location, every detail matters.

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5 tips every footwear store owner should know

RETAIL MANAGEMENT SOFTWARE

Building a loyal customer base is crucial to thrive or even survive in the footwear business. While marketing and consumer management professionals seem to agree that there is no magic formula for customer retention, experts believe there are a few retail business tips that shoe brands and retailers may use to keep their customers loyal.