Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Shopping 312

Shopping Checkout Kiosk Consumer 312

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. after deploying both of these tactics.

Merchant Services 257

Merchant Services Social Commerce Checkout Payment Services 257

Retail TouchPoints

DECEMBER 21, 2023

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

Checkout 245

Checkout Payment Services Kiosk Advertising 245

Retail TouchPoints

SEPTEMBER 18, 2023

With respect to optimizing employee efficiencies, generative AI could be used by store associates on handheld devices to think up product recommendations when advising customers, and AI will hopefully be deployed in order to achieve the most ideal sales floor schedules. Shopping should be rewardingly seamless for everyone involved.

Social Commerce 283

Social Commerce Checkout Consumer Point of Sale 283

Retail TouchPoints

AUGUST 30, 2023

There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features. Instant answers about product sizing or shipping details can greatly influence the shopping experience and make or break a sale. Tip 3: Optimize navigation and search.

Checkout 218

Checkout Shipping Customer Experience Point of Sale 218

Retail TouchPoints

JUNE 15, 2022

Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too. Customers book an appointment online and then shop in-store, creating a more curated feel while making life easier for associates to manage.

Payment Services 256

Payment Services Checkout Shrinkage Fast Fashion 256

Retail TouchPoints

AUGUST 14, 2020

Panelists shared insights from the Salesforce Shopping Index , which collected responses from more than one billion consumers worldwide, and the annual Sixth Edition: State of Marketing Report , which was released this May. Given the proliferation of shopping platforms, retail marketers are striving to make the checkout experience easy.

Marketing 259

Marketing Consumer Checkout Customer Experience 259